LucidEra Upgrades Online Sales Analytical Tool - InformationWeek
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3/30/2009
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LucidEra Upgrades Online Sales Analytical Tool

Pipeline Insight 2.0 introduces new pre-built stage conversion metrics and best-practice reports that enable sales managers to analyze current and historical trends.

LucidEra has introduced an upgrade of Pipeline Insight, the software-as-a-service vendor's analytic application for sales.

Pipeline Insight 2.0 introduces new pre-built stage conversion metrics and best-practice reports that enable sales managers to analyze current and historical trends.

As a result, users can determine what percentage of deals at each stage of the pipeline ultimately convert to new business, according to LucidEra. In addition, the SaaS offering can help project future results and identify deals potentially at risk.

The upgrade, released this month, includes support for Salesforce.com revenue schedules, making it possible to automatically create time-based snapshots of all sales opportunities.

Along with the upgrade, LucidEra introduced a service called Pipeline Healthcheck. The quarterly service provides detailed analysis of a company's pipeline, sales people and sales process. The business analysis service can be purchased standalone or in conjunction with any LucidEra on-demand product.

Finally, LucidEra unveiled a starter edition of its online application. The new version is designed for smaller sales organizations.

"Pipeline Insight 2.0 and these new offerings add depth and breadth to our SaaS analytics offerings," Rob Reid, president and chief executive of LucidEra, said in a statement.

All of the new offerings are available now. Pricing was not disclosed.

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