Software // Information Management
Commentary
8/26/2008
07:53 AM
Phil Kemelor
Phil Kemelor
Commentary
50%
50%

Nedstat Bows 'Live Segmentation'

Last week, European Web analytics vendor Nedstat announced a new feature called "Live Segmentation," which enables you to develop customized behavioral analysis across unaggregated Web data. This missing capability was a downside for an offering that competes in Europe with the likes of Omniture, and WebTrends - two vendors already providing a data-warehouse-like features that enable deeper and more customizable analysis.

Last week, European Web analytics vendor Nedstat announced a new feature called "Live Segmentation," which enables you to develop customized behavioral analysis across unaggregated Web data.

This is a big step for Nedstat. Readers of the Web Analytics Report know that this missing capability was somewhat of a downside to an offering that competes in Europe with the likes of Omniture, and WebTrends - two vendors already providing a "data warehouse"-type of feature that enables deeper and more customizable analysis.I've seen Live Segmentation, and at first blush it looks pretty straightforward - clean interface, drag-and-drop filter building, and so forth. However, Live Segmentation has a singular benefit that can't be found in the technology itself: availability to all SiteStat customers at no additional cost to the basic offering.

Nedstat argues that all Web analytics solutions should provide for this level of behavioral segmentation analysis as part of their core, and I would have to agree. Although why it has taken so long for vendors to follow through on this has been somewhat of a mystery. NetGenesis (a "first generation," log file-based, licensed software package) provided segmentation functionality in 1997, but tag-based, SaaS vendors have been slow to catch up. This is problematic, because these sorts of custom queries really lie at the heart of contemporary Web analytics, which tries to move beyond the limitations of "out of the box" analysis and reporting queries.

Nevertheless, the marketplace is moving. Coremetrics' announced their "deep dive" segmentation analysis offering, Explore, in May, 2008. Unica, in its latest release, 7.4, also just announced this level of custom analysis. The difference here is that Nedstat is essentially providing deep behavioral segmentation analysis for free.Last week, European Web analytics vendor Nedstat announced a new feature called "Live Segmentation," which enables you to develop customized behavioral analysis across unaggregated Web data. This missing capability was a downside for an offering that competes in Europe with the likes of Omniture, and WebTrends - two vendors already providing a data-warehouse-like features that enable deeper and more customizable analysis.

Comment  | 
Print  | 
More Insights
The Agile Archive
The Agile Archive
When it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.