Software // Information Management
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1/26/2010
08:24 AM
Seth Grimes
Seth Grimes
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Sentiment Analysis, Enterprise Content, and Social Media, Year 2010

Sentiment analysis is one of the most challenging and one of the most interesting uses of text technologies. Application areas include customer satisfaction and support, marketing, financial markets, media and publishing, and politics and policy. That's why I've created a new conference, the Sentiment Analysis Symposium, slated for April 13 in New York...

Sentiment analysis is one of my favorite topics: one of the most challenging and one of the most interesting uses of text technologies. News and social media, e-mail, surveys -- the gamut of text sources -- are full of subjective information: opinion, attitudes, emotion, and mood, with a wide variety of current and possible business uses. Application areas include customer satisfaction and support, marketing, financial markets, media and publishing, and politics and policy: essentially any computing application sourced from human communications.

Sentiment analysis represents a huge opportunity and it presents technical and solution challenges. That's why I've created a new conference, the Sentiment Analysis Symposium, slated for April 13 in New York.I'll cite material I created for the symposium Web site:

With the explosion in use of Facebook, Twitter, and blogging - of TripAdvisor, Yelp, and FlyerTalk - of on-line media and of e-mail, instant messaging, and surveys -- it is essential to hear the true Voice of the Customer (and the Market, Patient, and Employee)... and to be heard. Yet keeping up with the round-the-clock information torrent is impossible with old, manual methods. The ability to lead the competition -- in customer satisfaction and support, brand and reputation management, financial services, product design and marketing, and an array of other business processes -- depends on automated analysis of sentiment, mood, and opinion.

The symposium is designed to bring together experts, business executives, and IT practitioners -- experienced and new users and those evaluating solutions -- in a single, unique event. So do check out the event on-line. You have until February 3 to submit a speaking proposal by the way. Follow us on Twitter (@SentimentSymp) for updates, and do send me your questions and comments. I hope to see you there!Sentiment analysis is one of the most challenging and one of the most interesting uses of text technologies. Application areas include customer satisfaction and support, marketing, financial markets, media and publishing, and politics and policy. That's why I've created a new conference, the Sentiment Analysis Symposium, slated for April 13 in New York...

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