Software // Information Management
Commentary
5/31/2005
04:30 PM
Ted Kemp
Ted Kemp
Commentary
Connect Directly
RSS
E-Mail
50%
50%
Repost This

The 'Standard' Marketing Ploy

One BI platform for the whole business? Don't count on getting there any time soon.

BI vendors increasingly tout themselves as the new "standard" for this customer or that one. I've even experienced multiple cases where vendors have told me that client X has "standardized" on their "solution," but then when I gave client X a call, I found out that well, no, X has cut down the number of BI platforms it uses, but there's no real "standard."

Still, it's true that organizations of all sizes are trying to reduce the number of vendors whose tools they use. Simpler is easier, right? But are we going to see companies slash down to one BI platform for the whole business?

Not any time soon, according to Keith Gile, an analyst from Forrester Research. "Those companies that have 15 tools need to get down to five, and that will take two to three years," he says in a story we ran recently. Even database platforms have yet to be standardized in many organizations. "Does it matter that you have one database, with the interoperability options we have today?" Gile asks. He goes on to answer his own question: He suggests getting down to between one and three databases "to solve 80 percent of your problems."

Gile points out that many vendors do, in fact, have deep enough capability at this point that they can "entertain a conversation" about being a standard BI platform. But more often than not, such talk amounts to little more than software-marketing hyperbole.

Comment  | 
Print  | 
More Insights
The Agile Archive
The Agile Archive
When it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Elite 100 - 2014
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators.
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.