All this talk about "operational BI" and "pushing intelligence to decison-makers" is mostly just theory, right? No, it isn't. And nothing illustrates better than example.
All this talk about "operational BI" and "pushing intelligence to decison-makers" is mostly just theory, right? No, it isn't. And nothing illustrates better than example.As Ellen Steck says, "Equipment rental is a local business." She'd know. She's the VP of marketing at RSC Equipment Rental, which has offices throughout the United States.
Analyzing customer data with a centralized staff of analysts wasn't working for RSC. So the company pushed information out to regional honchos and even salespeople. Now they can make marketing decisions based on the best intelligence most appropriate to their areas.
And the company didn't even fire its centralized BI analysis staff.
The Agile ArchiveWhen it comes to managing data, donít look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
2014 Analytics, BI, and Information Management SurveyITís tried for years to simplify data analytics and business intelligence efforts. Have visual analysis tools and Hadoop and NoSQL databases helped? Respondents to our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey have a mixed outlook.