To Get BI to 110 Percent, Add Business Relevance - InformationWeek
IoT
IoT
Software // Information Management
Commentary
12/4/2006
07:45 PM
Cindi Howson
Cindi Howson
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Moving UEBA Beyond the Ground Floor
Sep 20, 2017
This webinar will provide the details you need about UEBA so you can make the decisions on how bes ...Read More>>

To Get BI to 110 Percent, Add Business Relevance

In my last blog, I asked you to think about how you can take your BI deployment to 110 percent of your employees. Part of what will get you there is technology dependent. The other part is business relevance. In building a BI app or report, business and IT engage in a clumsy dance of users defining their requirements and IT interpreting those requirements. If business users don't ask for it, they don't get it.

In my last blog, I asked you to think about how you can take your BI deployment to 110 percent of your employees. Part of what will get you there is technology dependent. The other part is business relevance.

In building a BI application or individual report, business and IT engage in a clumsy dance of users defining their requirements and IT interpreting those requirements. If the business doesn't ask for something, they don't get it. So users will over ask, and IT will do a data dump, overwhelming the business users. It's not a pretty waltz and is something more akin to Ben Stiller's salsa attempt in Along Came Polly.To make BI more successful, the data has to be relevant to the business and to the individual user. Let's take the example of 1-800 CONTACTS, a winner of TDWI's Best Practices Awards this year. IT staff at 1-800 CONTACTS worked closely with call center agents and their managers to understand the information agents needed to serve calls faster and better. They further developed reports and dashboards to display measures that drive performance bonuses. The reports were highly relevant to the business goals (customer service) and to the individual agents (compensation).

I contrast this with another industry award winner who remarked "our call center would never use a BI tool. They don't need it." Sure, they don't need sales revenue by region, because it's not relevant to call center staff. Don't expect call center staff to ask for BI either; they may have no idea how BI can help them. It's up to the IT staff to understand enough of the business requirements to identify the opportunities. When IT does not have the time, resources or business acumen to do so, this is when you should engage a third-party consultant to help uncover those opportunities.

This is the hard part of BI and something that no technology or software vendor can help you with.

Let me know how you've helped make BI more business relevant at your company by writing me at cindihowson@biscorecard.com.In my last blog, I asked you to think about how you can take your BI deployment to 110 percent of your employees. Part of what will get you there is technology dependent. The other part is business relevance. In building a BI app or report, business and IT engage in a clumsy dance of users defining their requirements and IT interpreting those requirements. If business users don't ask for it, they don't get it.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll