IoT
Software // Information Management
Commentary
2/27/2007
03:28 PM
Doug Henschen
Doug Henschen
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Web Analytics Vendor Adds Data Visualization

On-demand Web analytics service provider Omniture has launched Discover 2.0, a visual data exploration tool designed to uncover business opportunities, new customer acquisition strategies and ways to drive more revenue from online marketing campaigns. Complementing Omniture's SiteCatalyst Web analytics service, Discover 2.0 is said to support unlimited segmentation of online customers and site visitors.

On-demand Web analytics service provider Omniture has launched Discover 2.0, a visual data exploration tool designed to uncover business opportunities, new customer acquisition strategies and ways to drive more revenue from online marketing campaigns. Complementing Omniture's SiteCatalyst Web analytics service, Discover 2.0 is said to support unlimited segmentation of online customers and site visitors.Discover's Segment Builder toolbox lets you identify and drag and drop segments for side-by-side comparison and marry offline customer data to each segment to help uncover relative business value. "Virtual focus group" functionality lets you walk through the navigation experience of each segment, applying segment-specific conversion funnels. Path analysis lets you follow high-profit customers or frequent buyers from site entry point to exit so you can improve content and product placement. Graphic cues including size, shape, color and motion are used to give you a visual picture of millions of transactions so you can see how business is performing.

Discover 2.0 details and an "Online Marketers Segmentation Guide" are available at Omniture.com.On-demand Web analytics service provider Omniture has launched Discover 2.0, a visual data exploration tool designed to uncover business opportunities, new customer acquisition strategies and ways to drive more revenue from online marketing campaigns. Complementing Omniture's SiteCatalyst Web analytics service, Discover 2.0 is said to support unlimited segmentation of online customers and site visitors.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
The Agile Archive
The Agile Archive
When it comes to managing data, don’t look at backup and archiving systems as burdens and cost centers. A well-designed archive can enhance data protection and restores, ease search and e-discovery efforts, and save money by intelligently moving data from expensive primary storage systems.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of July 17, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.