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6/3/2014
03:37 PM
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Apple Dumps Google Search For Microsoft's Bing

Apple switches default search tool in latest OS X and iOS versions to Microsoft Bing.

Apple WWDC 2014: 9 Things To Expect
Apple WWDC 2014: 9 Things To Expect
(Click image for larger view and slideshow.)

Apple has dealt Google another blow by announcing a new default Web search provider in its operating system: Bing.

At Apple's Worldwide Developer Conference on Monday, the company unveiled a number of updates, including new operating system OS X Yosemite and major changes to Spotlight, Apple's baked-in search function.

Users traditionally searched with Spotlight by clicking the magnifying glass icon on their desktop to find files on their computer's hard drive. In Yosemite, users type on the desktop to search, no longer needing to click Spotlight's icon. Apple also extended Spotlight's search function to include both local files and the Internet results -- via Microsoft's searching engine, Bing.

[What's new in iOS 8? Read Apple iOS 8: What Consumers, Developers Gain. ]

The move from Google's search engine to Bing is significant. Before, if you wanted to search the Internet via Spotlight, Apple prompted you to open a new window in Safari, which defaulted to Google. When you search the Web via Spotlight in its new operating system, Apple will display search results from Bing instead.

This isn't Apple's first dig at Google. Last year, the company struck a deal with Microsoft to name Bing as the default search engine for questions that users asked Siri.

Image: Ming-yen Hsu (Flickr).
Image: Ming-yen Hsu (Flickr).

"Last year, Bing became the default Web search for Siri, and now will also be the default Web search provider in the redesigned Spotlight search feature for the next generation of iOS and OS X," a spokesperson for Microsoft said. "We're excited about extending the Bing platform to help iOS and Mac customers find what they need to get things done."

Although Apple's allegiance has shifted to Bing, the company hasn't blacklisted Google entirely. Google is still the primary search engine for Apple's mobile Safari browser.

In addition to its switch to Bing, Apple announced it will add popular private search engine DuckDuckGo to its list of default search engines, which also include Google, Yahoo, and Bing.

"Safari now gives you more control over your privacy on the Web," Apple said in its announcement. "You can open one Safari window in Private Browsing mode […] while keeping others in regular browsing mode. You can also now search the Web using DuckDuckGo, a search engine that doesn't track you."

DuckDuckGo functions similarly to other popular search engines, with that one exception: It doesn't track cookies nor does it save your search history, making it a popular alternative to Google for users who are concerned about privacy. Last year, DuckDuckGo performed more than 1 billion searches.

What do Uber, Bank of America, and Walgreens have to do with your mobile app strategy? Find out in the new Maximizing Mobility issue of InformationWeek Tech Digest.

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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SaneIT
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SaneIT,
User Rank: Ninja
6/13/2014 | 7:57:50 AM
Re: bling? say it ain't so...
I just think it is funny that they are using their fiercest competitors from years past to take jabs at Google.  The tech world is a funny place as market share changes.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
6/12/2014 | 8:04:26 PM
Re: bling? say it ain't so...
@SaneIT, You're spot on. They're not getting rid of the Google option entirely, they're just making it more difficult to choose. And the rivalry continues...
MichaelZ455
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MichaelZ455,
User Rank: Apprentice
6/10/2014 | 1:43:59 PM
Re: Will Google be missed on Mac OS?
You don't need to be a putz, dude.  I did read the article several days ago.  I am not familiar with this feature of OSX; probably because I just use my browser to search the net.
DDURBIN1
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DDURBIN1,
User Rank: Ninja
6/10/2014 | 7:51:53 AM
Re: Will Google be missed on Mac OS?
This article is talking about the serach engine not the browser. Apple provides Navigator with Bing search as the article states instead of Google search. It would help if you read the article before posting comments.
anon6841509715
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anon6841509715,
User Rank: Apprentice
6/10/2014 | 6:04:20 AM
Re: Will Google be missed on Mac OS?
I would like to know you're plan to download the browser you want..... if the computer doesn't come with a browser.
anon6841509715
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anon6841509715,
User Rank: Apprentice
6/10/2014 | 5:54:20 AM
Re: Will Google be missed on Mac OS?
lol, bing isn't baked in, Internet explorer is. Please stop giving tech advice.... lol
DDURBIN1
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DDURBIN1,
User Rank: Ninja
6/9/2014 | 11:59:08 AM
Re: Will Google be missed on Mac OS?
My great grand mother knows the difference between Microsoft and Google just as she did between Barack Obama and Rick Perry.  Its not that hard, really.
DDURBIN1
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DDURBIN1,
User Rank: Ninja
6/9/2014 | 11:53:03 AM
Re: Will Google be missed on Mac OS?
@MichaelZ455, Don't upgrade to Win8 and you'll be fine just like a Ka-zillion other Windows users.  Bing is now part of Windows 8 (baked in).  You can NOT delete it as you can with all other versions of Windows. For Desktop and Metro searches Bing is the tool you will use in Windows 8 by default.  However you can add and use other search engines for the internet and desktop from Google or other search engine apps but they will co-exist with Bing.
MichaelZ455
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MichaelZ455,
User Rank: Apprentice
6/9/2014 | 11:27:33 AM
Re: Will Google be missed on Mac OS?
DDURBIN1-What exactly does that mean?  If I use Chrome or Firefox would it affect me at all?   If so then this is a very stupid decision on Apple's part because it will coerce people to use an alternate browser if they don't already.  I support a free an open internet which I can decide on what to access, not to be forced down a certain path.  Personally, I don't like Bing.  Whether or not I could learn to like it is besides the point.  The loss of productivity on my part is not worth it as I use startpage.com quite a bit for my google searches.

This decision should be left to the user!

 
majenkins
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majenkins,
User Rank: Ninja
6/9/2014 | 10:29:47 AM
Re: Will Google be missed on Mac OS?
DDURBIN1 If you believe the majority of everyday computer users know or care what search engine they use then I would say you probably haven't worked with very many everyday computer users.
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