Software // Operating Systems
News
6/24/2010
10:28 PM
50%
50%

Google's YouTube Dominates Growing Online Video Use

ComScore reports that 183 million U.S. Internet users watched almost 34 billion videos in May with YouTube accounting for 43.1% of the market.

The number U.S. Internet users watching online video inched up in May, as Google-owned YouTube remained the hottest destinations, showing 14.6 billion videos in the month, a research firm says.

Overall, 183 million Web surfers watched nearly 34 billion videos, with YouTube accounting for 43.1%, ComScore reported Thursday. For the first time, YouTube surpassed the threshold of 100 videos per viewer.

Ranking a distant second as an online video destination was Hulu, whose visitors watched 1.2 billion videos, or 3.5% of the total. Microsoft ranked third with 642 million videos, or 1.9%, followed by Vevo, 430 million, or 1.3%, and Viacom, 347 million, or 1%.

The overall number of online video viewers was slightly higher than in April, when 180 million U.S. Internet users watched video, according to ComScore. More than 135 million of those users went to YouTube, watching an average of 96 videos that month.

The Joost Video Network fed by the Adconion Media Group was the top video ad network in May, reaching 35.2% of online video viewers, lower than last month when Joost scored a 38% market share. BrightRoll was second with a 24.4% penetration, followed by Tremor Media, 21.2%, ComScore said.

Other notable findings in May were that 84.8% of the total U.S. Internet audience viewed online video. YouTube's 144.1 million viewers watched an average of 101.2 videos.

Hulu viewers, on the other hand, watched 27 videos, totaling 2.7 hours per viewer. The duration of the average online video on the Web was 4.3 minutes, which was unchanged from April.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.