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4/8/2014
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Steve Jobs's Email Revealed

Jobs's 2010 email to executives reveals how closely he followed business moves by competitors.

 A year before he passed away, Steve Jobs sent an email to the Apple executive team outlining in bullet points priorities for their annual strategy planning meeting. Samsung submitted the email as evidence in defense of charges it infringes five Apple patents.

Access to such private communications and other company confidential documents are among the most fascinating by-products of cases such as Apple v Samsung. Overall this email -- the full text of which is on the following page -- shows Jobs kept his finger on the pulse of all aspects of Apple's business down to fine details such as the following:

  • iPad 2
  • new ID, H4, UMTS + Verizon in one model, cameras, ...
  • EVT units & cases
  • HDMI dongle (use for projection of demos below?)

The email also shows Jobs's focus on high-level strategy and technology issues such as rising competition from Google and the cloud. His email specifically called out to Apple top execs:

  • 2011: Holy War with Google
  • all the ways we will compete with them

Read the rest of this story on EE Times.

Based in San Jose, Rick writes news and analysis about the electronics industry and the engineering profession for EE Times. He is the editor of the Android, Internet of Things, Wireless/Networking, and Medical Designlines. He joined EE Times in 1992 as a Hong Kong based ... View Full Bio

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Lorna Garey
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Lorna Garey,
User Rank: Author
4/8/2014 | 11:11:50 AM
Jobs
Best line by far in HBO's Silicon Valley premier: "Jobs was a poseur, he didn't even write code."
Thomas Claburn
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Thomas Claburn,
User Rank: Author
4/8/2014 | 4:07:06 PM
Re: Jobs
And that's the least of his faults if you read any of the emails from the Silicon Valley no-hire pact litigation.
JohnM344
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JohnM344,
User Rank: Strategist
5/25/2014 | 9:21:34 AM
Wireless HDMI is better than HDMI dongle
HDMI dongle is already available for us now. Jobs can prodict many amazing stuffs but he was not a prophet. HDMI dongle is not perfect for limitaion of size and content. Wireless HDMI transmitter using WHDI or Wireless HD can beat HDMI dongle easily.
corycrisp
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corycrisp,
User Rank: Apprentice
4/8/2014 | 4:38:16 PM
best line from the movie "Jobs" is the final one.
Steve Jobs- "the people who are crazy enough to think they can change the World are the one's who do...how's that?"

the guy had his finger on every pulse of Apple, when the IMac came out the IPOD, IPad and everything we love about the OS was his idea. Bow down, gone way way too soon.
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