The document sharing start-up is betting its business and betting against Flash.
Scribd, the social document sharing Web site, has done just that.
At the Web 2.0 Expo in San Francisco on Thursday, Scribd CTO Jared Friedman announced that his company has decided to abandon its three-year-old use of Flash in favor of HTML5.
"After three years of building on Flash, Scribd is starting over and building everything on HTML5," declared Friedman.
Flash, he said, is terrific in a lot of ways, but has the drawback of wrapping content in a separate application. As a result, Scribd's Flash document reader ended up duplicating many browser functions, which took a lot of work and resulted in a poor user experience, he said.
"Why do you need a special reading application just to view a document?" asked Friedman.
As Friedman demonstrated on an Apple iPad, visually sophisticated document can be rendered using HTML5 just fine, mostly.
It hasn't always been this way. While browsers are widely used for reading Web pages, it has only been recently, as modern browsers have implemented HTML5 support, that the typographic and layout shortcomings of browsers have become less of an issue.
But perhaps most significantly, Flash is still ahead in terms of authoring tools. There isn't yet an HTML5 authoring and programming environment that's comparable to Adobe Flash or InDesign.
Something of the sort is coming -- Adobe CTO Kevin Lynch promised as much, and others are surely working to beat Adobe to market -- but it's not there yet.