re: Windows 8 Won't Be Saved By Keyboards
I was also surprised that laptop-like tablet were chosen by only 35%.
Interestingly, laptop-like tablets ARE the most popular option-- by 1%. With 34%, the next most popular option is the precise opposite: keep tablets and laptops completely separate.
It's telling, I think, that no single form factor enjoys a strong majority. Microsoft is trying to sell the Surface Pro as a tablet that's also a laptop, but it seems that only a minority of buyers really care about that functionality. The rest of buyers seem to prefer tablets that are capable in their own right, but that are nonetheless companions to, rather than replacements for, full-fledged computers.
Sure, a lot of people wouldn't mind a tablet that can take over more laptop duties. Everyone like convenience. But the stats imply that such functionality isn't a determining factor-- at least not to the extent that things like UI and mobile app selection are. A subset of people want the purposeful ergonomics of a Windows 8 hybrid, which is why I think commercial sales of Windows 8 will be okay. But many consumers and BYOD users seem just as happy to throw a Logitech keyboard on an iPad. It's not that Microsoft is wrong about keyboards being useful; it's that keyboards can't make up for what people don't like about Windows 8.
The subtext is that one of Windows 8's primary means of differentiation isn't all that important to a large chunk of potential tablet users. In many of the ways that Win 8 tablets overlap with iOS and Android tablets, iOS and Android do things as well or better, at least from the standpoint of general users. When Windows 8 offers something unique, it appeals to only a subset of buyers. Even though Forrester's study made no judgements about operating systems, studies like this add nuance to what's gone wrong with Windows 8, and what Microsoft can focus on fixing as it rolls out Windows 8.1, its new Surface devices, etc.