Looking From All Sides
As good as most product shots have become, they still can't compare to walking around something, or turning it over again and again in your hands. But a Charlottesville, Va., startup called
Arqball claims to take product visualization to a new level, with a free app no less. Using an iPhone or iPad, you simply take a 360-degree image of a product as it turns, like the video camera pictured here. Arqball's app turns the image into a "spin," an image you can rotate and even annotate. Arqball's idea holds the potential to make ecommerce far more engaging and lifelike.
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