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5/7/2014
01:16 PM
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LinkedIn, Evernote Team To Digitize Your Rolodex

LinkedIn will replace its own business card scanner with Evernote's digitizing feature. Here's what you need to know.

LinkedIn Tips: 10 Steps To A Stronger Profile
LinkedIn Tips: 10 Steps To A Stronger Profile
(Click image for larger view and slideshow.)

Do you have stacks of business cards lying around? Evernote wants to help you organize them. On Wednesday the company announced a partnership with LinkedIn that will improve business card scanning and make it easier to digitize, archive, and organize your contacts.

Evernote's card-scanning service, which it introduced to iOS last year, pulls in additional information from LinkedIn's 300 million members. To start, open the camera mode in Evernote's iOS app. An update released yesterday no longer requires you to tap to take a photo -- the app will automatically snap the picture once the business card is properly aligned. Once it digitizes the information, Evernote will surface profile information from LinkedIn's 300 million members.

"Evernote can now automatically build a content-rich note around every business card you scan," the company said in an announcement. "With full contact information, a link to their current LinkedIn profile, and a photo, plus a section for notes, business cards become searchable contacts in Evernote."

[Improve your LinkedIn profile and position yourself for what's next. Read LinkedIn Tips: 10 Steps To A Stronger Profile.]

As part of the deal, LinkedIn will end CardMunch, a free scanning service that the company acquired in 2011. At the time, the app was the first of its kind, but LinkedIn failed to keep it current and pushed out only one update. In December, users complained that the app repeatedly crashed, calling into question whether LinkedIn had abandoned it.

While LinkedIn's CardMunch app merely transformed business card information into another contact in your phone, the Evernote/LinkedIn partnership makes this information much more useful. The business card acts as a visual marker in Evernote when you take notes during meetings, add documents, and forward emails from your new contact into a notebook, for example.

Existing CardMunch users have two options: You can either transfer your existing scanned business cards into Evernote and receive two free years of the service, or you can export your CardMunch data to a file, which will include scanned images.

LinkedIn members who don't use CardMunch will receive free Evernote business card scanning for one year if they connect their LinkedIn account to Evernote, the company said in a statement. Otherwise, the scanning service will require a premium Evernote account, which costs $5 per month.

CardMunch is the latest casualty in LinkedIn's attempt to refocus its business. In a blog post in February, the company explained it would shutter some features to focus on "a few big bets." In March, the company ended LinkedIn Intro, a controversial feature that connected LinkedIn to your iPhone's email inbox. Last month it shut down Slidecast, which let SlideShare members upload presentations with audio, and it discontinued LinkedIn iPad apps on iOS versions older than 6.0.

Evernote's card scanning feature is available only for iOS, though the company said Android integration is coming soon.

Can the trendy tech strategy of DevOps really bring peace between developers and IT operations -- and deliver faster, more reliable app creation and delivery? Also in the DevOps Challenge issue of InformationWeek: Execs charting digital business strategies can't afford to take Internet connectivity for granted.

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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romtwindad
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romtwindad,
User Rank: Apprentice
5/15/2014 | 12:19:38 PM
Re: Evernote terms
Having a searchable business card in Evernote? I suppose that's nice.  Linking it to LinkedIn? I suppose that's good too.  At enrollment, CardMunch let me add the contact to my iPhone address book which sync'd with my corporate Outlook.  THAT is why I used it.  I didn't see how to do this with Evernote.  It is of marginal use without that ability.

 
PBURTON943
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PBURTON943,
User Rank: Apprentice
5/8/2014 | 12:03:12 PM
Re: Evernote terms
@survivalwire.

I agree that I also don't understand why Evernote needs to spy on your conversations and track your location, just to scan your business cards.  This is scary, because it's an invasion of your privacy right up there with the NSA.

 

What's wrong with these firms?  Only their sense of business ethics.  There seems to be a race to the bottom here, trying to monetize your privacy.  I used to think it was only Facebook and Google that did that, but I was obviously wrong.


All I want is a business card scanner that inputs into Outlook.  What's so hard to understnd about that?  My old Cardscan 500 doesn't work with Windows 7 or Office 2013, and it would be nice to be able to use my phone.

 

Phil
Ariella
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Ariella,
User Rank: Ninja
5/8/2014 | 8:48:05 AM
Re: other options?
@Thomas I know I'm not in rarified circles. I also like to find info on the computer. It's faster and easier than looking through cards. I still have a some in places and will sometimes take one if I don't have someone's email and want have it on hand. 
contactcardme
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contactcardme,
User Rank: Apprentice
5/7/2014 | 11:46:51 PM
Business Card Makeover
We approached the problem a little differently. Like Joanna Stern from the Wall Street Journal concluded in her excellent video article: The Business Cards Cannot Be Killed.  We decided to embrace that conclusion with an innovative solution that attaches a digital business card to your existing paper business card using a sticker with a NFC tag and a QR Code. Check us out on Kickstarter: https://www.kickstarter.com/projects/contactcard/business-card-makeover
Thomas Claburn
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Thomas Claburn,
User Rank: Author
5/7/2014 | 6:25:52 PM
Re: other options?
I find that most of the business cards I receive can reproduced with a Google search, which entails far less trouble than scanning or entering data. Maybe I'm just not moving in sufficiently rarefied circles.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
5/7/2014 | 3:06:35 PM
How to connect LinkedIn to Evernote
One other thing worth mentioning: To connect your LinkedIn account to Evernote, you need to first snap a picture of a business card -- you won't find the option in Evernote's settings. After you take the picture, it will prompt you to connect your accounts.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
5/7/2014 | 2:59:59 PM
Re: Evernote terms
@SurvivalWire -- You're right: You don't need the microphone or GPS location turned on if you use Evernote only to upload business cards, but the app's other features use them -- for example if you want to tag a note with a location or record a voice memo. 

You can turn both of these off, but you  need to go to your phone's settings instead of the application's settings page.

Settings > Privacy > Location Service/Microphone and turn it off for the Evernote App.
SurvivalWire
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SurvivalWire,
User Rank: Apprentice
5/7/2014 | 2:32:27 PM
Evernote terms
It sounded so good that I almost downloaded it. Then I saw they demand the right to turn on your phones microphone at any time, without notifying you and they want your GPS location at all times. I don't see how giving them that data helps me scan cards, organize cards, or symchronize with linked in. What is wrong with these firms?.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
5/7/2014 | 2:04:49 PM
Digital dealmaking
On another note, for digital businesses, there's an interesting warning here in the Card Munch acquisition. Digital businesses can't buy their way into innovation, they need to know how they'll nurture and develop the functionality after the deal. 
ChrisMurphy
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ChrisMurphy,
User Rank: Author
5/7/2014 | 2:04:09 PM
Re: other options?
I've just never found a pressing problem Evernote solved. Maybe I need to give this and the premium version a chance.
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