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8/11/2011
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10 Cool Social Media Monitoring Tools

How is your company's social media presence affecting the bottom line? Check out these mostly free services that help gauge individual or company impact on networks including Facebook, Twitter, and Google+.
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Built into Facebook is Facebook Insights, which provides data on user interaction with your Page, demographics, and performance over time. Only Page administrators, application owners, and domain administrators can view Insights data for the properties they own or administer. Insights is a free service for all Facebook Pages and Facebook Platform applications and websites.

The key with any of these social media monitoring tools is using them to read between the lines. Some of these tools do it for you--connecting dots between hard numbers to draw conclusions--and some require you to do some or all of the dot connecting yourself. In fact, that's the basic difference between monitoring and listening. Monitoring is a matter of gleaning hard data; listening is taking that data and looking at it--over time--through the lenses that are relevant for your company. According to JoAnna Dettmann, co-founder of digital marketing firm tSunela, "By listening to what target audiences are saying, you have this unparalleled opportunity to respond to their comments and criticisms and make strategic changes based on this feedback. It is a 24/7 focus group, test market discussion and comment box rolled into one."

This list of social media monitoring tools is by no means comprehensive, but does provide some suggestions for (mostly)low-barrier-to-entry monitoring applications.

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angunther
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angunther,
User Rank: Apprentice
8/12/2011 | 12:47:09 AM
re: 10 Cool Social Media Monitoring Tools
Another social media monitoring and analytics tool to check out is Viralheat (www.viralheat.com). In addition to comprehensive monitoring and in-depth analytics data, we also have sentiment analysis and our human intent feature that identifies when a customer is at a purchase-point in their buying process.

I'm happy to answer any additional questions!
Ashley (@shley_g)
Viralheat Community Manager
W+N
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W+N,
User Rank: Apprentice
1/7/2014 | 5:23:48 PM
re: 10 Cool Social Media Monitoring Tools
Great list of tools.  I just wrote another article on top social media tools where I went out and asked several social media professionals what tools they could not live without in their day to day media management.  
AmiteshM499
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AmiteshM499,
User Rank: Apprentice
3/28/2014 | 5:30:09 AM
re: 10 Cool Social Media Monitoring Tools
This list is good. However, you guys should also include sociota in this list. Very powerful yet userfriendly panel is what they are offering there.
svarn
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svarn,
User Rank: Apprentice
8/12/2011 | 5:24:42 PM
re: 10 Cool Social Media Monitoring Tools
Most of these solutions want to measure my personal Facebook and LinkedIn accounts, rather than the organization pages that I administer. Any suggestions for measuring just the organizational stuff?
WBOSMA210
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WBOSMA210,
User Rank: Apprentice
8/17/2011 | 6:28:06 AM
re: 10 Cool Social Media Monitoring Tools
one product we know and work with that allows you to do exactly that is Heartbeat from Sysomos. You can measure and moderate only the business pages you are interested in
MDONNELLY031
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MDONNELLY031,
User Rank: Apprentice
8/16/2011 | 7:51:03 PM
re: 10 Cool Social Media Monitoring Tools
Here's another cool social media tool that goes WAY beyond monitoring--Meltwater Buzz. Meltwater Buzz provides access to over 200 million sources so brands get a full view of consumer conversation and perception about their brand, their market and even their competitors. But social media monitoring is the just the first step for a business or brand to see value from social media, and Meltwater Buzz goes WAY beyond just monitoring--to direct engagement, social media management and the development of an intelligent social contact database.

Let me know if you'd like to learn more or to see a demo or contact one of our global offices directly!

Margaret Donnelly @mwdonnelly
Director of Marketing, Meltwater Buzz
JKNAUT201
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JKNAUT201,
User Rank: Apprentice
8/19/2011 | 11:36:56 PM
re: 10 Cool Social Media Monitoring Tools
For small businesses, the point about "listening" versus "monitoring" is especially crucial. Maximizing the value of a small business owner's social media marketing will require him/her to actively listen to social conversations and then to respond accordingly. Simply monitoring social media will not generate the volume of customer leads and increased customer engagement that a small business is hoping to achieve based on time spent.

I am COO of SpokeSignal (www.spokesignal.com), a web application specifically tailored for small businesses to help listen to and engage with their customers. This distinction between "listening" and "monitoring" is why we set out to build this tool; quite frankly, we did not find many compelling solutions in the market that helped small business owners simplify the two-way conversation with potential, current, and former customers.

We have not opened up the application to the public but are in the process of handing out invites if you know any small business owner that may want to be an early invite to try the platform free of charge.
Sergei Dolukhanov
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Sergei Dolukhanov,
User Rank: Apprentice
8/22/2011 | 9:30:19 PM
re: 10 Cool Social Media Monitoring Tools
For anyone looking in to purchasing a social media monitoring or 'social listening' platform, just remember what you're getting: the ability to listen to and engage with people who are talking about your brand in the social web. You'll probably get cool charts, nice graphics, and some sort of dashboard showing you whose talking and where. However, remember what you WON'T get:

How these social mentions actually impact your business and how you can learn from the underlying trends to increase business revenue in the long run.

Just remember that the goal of any business is to make money. Any investment you make (including in social media tools) should increase revenue for your business in the long run. Can a social media monitoring tool guarantee a substantial increase in revenue for your company by telling you how cool it is that people are talking about you? No, they can't.

To answer these underlying questions and understand the motivations behind why people say what they say online, you need a combination of the best technology on the market, the right expertise to guide you through the complex trends and patterns, and the right plan to successfully integrate these tools in to your existing business processes.

If you think you're gonna buy one of these tools and money is going to rain down from the sky because you can see whose chattering about your brand online, think again.

- Sergei
@sdolukhanov
ANARAYANAN7852
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ANARAYANAN7852,
User Rank: Apprentice
8/29/2011 | 10:02:06 AM
re: 10 Cool Social Media Monitoring Tools
Depending on the size of the organisation and your overall business objective, you cal listen, monitor or engage. Check out Webfluenz (http://webfluenz.com/)which is another uber cool tool that goes one step beyond listening and monitoring. Identify influencers who have a deep impact on conversations pertaining to you and engage with them directly!
SABRAHAM941
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SABRAHAM941,
User Rank: Apprentice
10/19/2011 | 2:54:49 PM
re: 10 Cool Social Media Monitoring Tools
Try Actionly for affordable option to Social Media Monitoring. We have recently integrated with Google analytics and track your Social Media ROI. And also offer White labeling.
Plans range from free to $100/mo.
Actionly offers White labeling, Brand tracking across Twitter, Facebook, Blogs, Flickr, YouTube etc and also allow managing multiple Twitter or Facebook accounts from our dashboard.
Schedulable reports, Email alerts, Sentiment analysis and many more are included in our featured list.
Try us out we do have a FREE account as well. Thx!
http://www.actionly.com
katherinecook14
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katherinecook14,
User Rank: Apprentice
5/5/2014 | 4:29:05 AM
re: 10 Cool Social Media Monitoring Tools
Hi there,

This is a great list of tools, however, have you seen Digimind Social? It's a user-friendly social media monitoring tool with a unique brand reputation monitor: http://www.digimind.com/features-social/ 

G2Crowd deems Digimind Social a high performer in the social media monitoring sphere, check out what some of our clients have to say about the tool via G2Crowd here: http://bit.ly/1ih9BIz

It would be great to be included in your article: do keep me posted via twitter @katherinecook14
SaulD912
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SaulD912,
User Rank: Apprentice
6/10/2014 | 8:27:59 AM
Social Media monitoring
We are creating a new monitoring tool for those who are interested in more than just listening.

www.brandgauge.com is free and at allows cross aggregated data collection - ie the number of likes associated with a youtube clip.

Tell us what you think!
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
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