How is your company's social media presence affecting the bottom line? Check out these mostly free services that help gauge individual or company impact on networks including Facebook, Twitter, and Google+.
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Twitter last month purchased social media monitoring firm BackType, developer of BackTweets. The BackTweets analytics dashboard will be offered free to current users, but the company has said it will not be accepting any new customers. The BackType team and technology will be integrated into Twitter. One to watch.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.