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8/11/2011
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10 Cool Social Media Monitoring Tools

How is your company's social media presence affecting the bottom line? Check out these mostly free services that help gauge individual or company impact on networks including Facebook, Twitter, and Google+.
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Twitter last month purchased social media monitoring firm BackType, developer of BackTweets. The BackTweets analytics dashboard will be offered free to current users, but the company has said it will not be accepting any new customers. The BackType team and technology will be integrated into Twitter. One to watch.

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svarn
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svarn,
User Rank: Apprentice
8/12/2011 | 5:24:42 PM
re: 10 Cool Social Media Monitoring Tools
Most of these solutions want to measure my personal Facebook and LinkedIn accounts, rather than the organization pages that I administer. Any suggestions for measuring just the organizational stuff?
WBOSMA210
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WBOSMA210,
User Rank: Apprentice
8/17/2011 | 6:28:06 AM
re: 10 Cool Social Media Monitoring Tools
one product we know and work with that allows you to do exactly that is Heartbeat from Sysomos. You can measure and moderate only the business pages you are interested in
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
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