How is your company's social media presence affecting the bottom line? Check out these mostly free services that help gauge individual or company impact on networks including Facebook, Twitter, and Google+.
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Unilyzer makes it easy to see which campaigns are working best on which social networks. Unilyzer retrieves data from a wide variety of social media platforms and analyzes that data using easy-to-read graphics. For example, Unilyzer will tell you which visitors are "sticking" and from where users are coming. Unilyzer also measures social media marketing efforts over time, tracking network size, growth rate, and referral visitors. A Uniscore determines the quality of your social networking presence in areas including quality of social networks and referral rates.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.