Facebook has suffered some ignominious strikeouts during its 10 years. Consider these 10 features and products that didn't fly.
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Facebook's controversial ad platform, Beacon, launched on November 6, 2007, and drew immediate criticism from users and privacy advocates. It posted user activity from third-party websites such as Blockbuster, Hotwire, Yelp, and others to users' Facebook profiles. Later, a report claimed that Beacon was collecting data from its partner websites, regardless of whether users were Facebook members or not.
In August 2008, a class-action lawsuit was filed against Facebook and partner companies that activated Facebook Beacon. Two months later, Facebook announced it was shuttering the service, and it agreed to establish a $9.5 million settlement fund to support online privacy initiatives.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.