Facebook has suffered some ignominious strikeouts during its 10 years. Consider these 10 features and products that didn't fly.
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Facebook Gifts launched in early 2007 as a way for users to send personalized items to friends. These icons would generally cost $1 and would appear on users' profiles. In 2010, Facebook announced it was closing its gift shop, but it wasn't all bad news. "Gift credits," the virtual currency used to make these purchases, soon became Facebook Credits, the currency Facebook uses today.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.