Follow these best-practices to improve your profile, get noticed by recruiters, and land your next gig.
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How LinkedIn savvy are you? Whether you're a seasoned user or a newbie just getting started, learning the ins and outs of the social network takes time. Here's a look at some of its best little-known features, plus tips for getting noticed by recruiters, managing your profile, and more.
1. Edit Or Remove Endorsements LinkedIn introduced a new feature called Endorsements almost a year ago. Endorsements, which are found under the Skills & Expertise section of your profile, let your connections vote up the talents and proficiencies you've listed within your profile, as well as recommend new ones they think should be included. Your skills are then ranked and reranked based on the number of people who have voted on them.
As popular as Endorsements appear to be -- with more than 1 billion given to more than 58 million professionals, according to LinkedIn -- some LinkedIn users don't agree that they're useful. Because many people accept LinkedIn invitations to connect with people they don't know well, endorsements from these connections may be misguided, insincere, or incorrect. There's even a Tumblr blog called Endorsement Bombing that highlights how endorsements are abused on some profiles by users voting up skills such as "roundhouse kicks" and "comedic timing."
If you haven't paid attention to this profile section before, the good news is there are three ways you can edit it. To remove individual skills from your profile, navigate to the main menu and select Edit Profile under the Profile heading. Scroll to the Skills & Expertise section and click Edit. Here, delete individual skills from your profile by clicking the X next to each one.
Your second option is to remove endorsements from select connections. This may be useful if you want to limit your endorsements to only the connections you know well and trust. To do this, click the Manage Endorsements tab to switch views. Click a skill, and then uncheck the box next to the contact you want to remove. When you're finished modifying your endorsements, click Save.
Your third option is to remove the entire endorsements section from your profile. To do this, scroll to the Skills & Expertise section and click Edit. From the dropdown menu next to the option "Display your endorsements?" choose "No, do not display my endorsements." Click Save.
By default, LinkedIn users receive emails when they have received an endorsement. Users who receive many endorsements from connections may find these emails annoying. The good news is you can opt out. To do so, navigate to your Privacy & Settings page, click the Communications side tab on the left (next to the envelope icon), and click Set The Frequency Of Emails. Then click Notifications to expand the options below it and find the Endorsements section. Select "No Email" and click "Save Changes."
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didn’t have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.