Software // Social
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11/15/2013
08:00 AM
Kristin Burnham
Kristin Burnham
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10 Top LinkedIn Tips, Tricks

Follow these best-practices to improve your profile, get noticed by recruiters, and land your next gig.
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How LinkedIn savvy are you? Whether you're a seasoned user or a newbie just getting started, learning the ins and outs of the social network takes time. Here's a look at some of its best little-known features, plus tips for getting noticed by recruiters, managing your profile, and more.

1. Edit Or Remove Endorsements
LinkedIn introduced a new feature called Endorsements almost a year ago. Endorsements, which are found under the Skills & Expertise section of your profile, let your connections vote up the talents and proficiencies you've listed within your profile, as well as recommend new ones they think should be included. Your skills are then ranked and reranked based on the number of people who have voted on them.

As popular as Endorsements appear to be -- with more than 1 billion given to more than 58 million professionals, according to LinkedIn -- some LinkedIn users don't agree that they're useful. Because many people accept LinkedIn invitations to connect with people they don't know well, endorsements from these connections may be misguided, insincere, or incorrect. There's even a Tumblr blog called Endorsement Bombing that highlights how endorsements are abused on some profiles by users voting up skills such as "roundhouse kicks" and "comedic timing."

If you haven't paid attention to this profile section before, the good news is there are three ways you can edit it. To remove individual skills from your profile, navigate to the main menu and select Edit Profile under the Profile heading. Scroll to the Skills & Expertise section and click Edit. Here, delete individual skills from your profile by clicking the X next to each one.

Your second option is to remove endorsements from select connections. This may be useful if you want to limit your endorsements to only the connections you know well and trust. To do this, click the Manage Endorsements tab to switch views. Click a skill, and then uncheck the box next to the contact you want to remove. When you're finished modifying your endorsements, click Save.

Your third option is to remove the entire endorsements section from your profile. To do this, scroll to the Skills & Expertise section and click Edit. From the dropdown menu next to the option "Display your endorsements?" choose "No, do not display my endorsements." Click Save.

By default, LinkedIn users receive emails when they have received an endorsement. Users who receive many endorsements from connections may find these emails annoying. The good news is you can opt out. To do so, navigate to your Privacy & Settings page, click the Communications side tab on the left (next to the envelope icon), and click Set The Frequency Of Emails. Then click Notifications to expand the options below it and find the Endorsements section. Select "No Email" and click "Save Changes."

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Nicole Ferraro
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Nicole Ferraro,
User Rank: Apprentice
11/15/2013 | 1:33:28 PM
Excellent tips
Wow, thanks for all of these great tips. (Also, I had no idea LinkedIn had a Tetris-like game!) I'm still a little unsure about the part on endorsements, though. If you're being endorsed for actual skills that you have, is there really a reason to go in and delete?
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
11/17/2013 | 4:12:46 PM
Re: Excellent tips
I sometimes get endorsements for skills that I used three jobs ago but are not relevant to what I do now. In that case, it's nice to have the option of removing them from the page.
PaulS681
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PaulS681,
User Rank: Ninja
11/17/2013 | 7:43:20 PM
Re: Excellent tips
These are excellent tips. What I think can go a long way for you are the recommendations from coworkers. A well written one can speak volumes on how you work.
virsingh211
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virsingh211,
User Rank: Strategist
11/18/2013 | 7:49:46 AM
Re: Excellent tips
Other endorsement, i have seen freshers getting boosted due these recommendation, i still remember one of the graduate trainee under me, i wrote a recommendation for him on linkedin and he was boosted as if some he acheived some award.
JonathanS862
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JonathanS862,
User Rank: Apprentice
11/21/2013 | 7:11:06 PM
Re: Excellent tips
I'm wondering the same thing.  I think I prefer having endorsements from people who actually know me and are genuinely emdorsing me because they believe I have the particular skill in question.  When people who don't know me endorse me for some skill that they obviously have no direct experience of (one way or the other), I generally don't accept their endorsement.  If it is for some skill like editing or marketing, that they can have formed an opinion from what I have presented publicly, then it is in a gray area for me.  

As for my endorsement of others -- I only do this for people I actually know and for skills where I have first hand knowledge of that person performance. I believe that one should be very judicious in endorsing people otherwise it devalues all endorsements.  I am very glad that LinkedIn provides the tools each individual to control their endorsements as they see fit.
kelleyd1
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kelleyd1,
User Rank: Apprentice
11/17/2013 | 3:36:16 PM
I can't stand the endorsements!
It is never a co-worker who endorses your work. In fact, I am astonished when I get notices regarding these.  I think it is just a way for LinkedIn to tout engagement to their own advertisers.  
PaulS681
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PaulS681,
User Rank: Ninja
11/17/2013 | 7:38:42 PM
Re: I can't stand the endorsements!
@kelly... If your endorsements aren't coming from coworkers then I can see why it would annoy you. So far mine have and I'm going to keep them.
philhclark
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philhclark,
User Rank: Apprentice
11/18/2013 | 6:32:38 AM
Re: I can't stand the endorsements!
endorsements does feel to me like a naked way adding engagement to the platform, but more often it's false. Either there are made-up skills or people endorse you not for genuine reasons but as pure flattery. so good to see some controls here.

I see you can now add genuine skills, ie. courses or certfifications completed via this addition to the LinkedIn profile -
Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/18/2013 | 9:35:55 AM
Re: I can't stand the endorsements!
I think a good rule of thumb is to endorse only the people you know for skills you're confident they're proficient in. That would solve many of the problems; don't just click "Endorse" because it's there and it's easy.
PaulS681
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PaulS681,
User Rank: Ninja
11/18/2013 | 7:37:37 PM
Re: I can't stand the endorsements!
Agreed Kristin... That would seem to be commen sence but it seems that's not always followed. The problem is if these endorsements are looked at as meaningless then it won't matter if they are legit or not. But they can't hurt.
BarryRock
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BarryRock,
User Rank: Apprentice
2/21/2014 | 8:59:17 AM
Re: I can't stand the endorsements!
I think they made endorsing people too easy.  Its just one click and you have endorsed a contact. I don't typically do that if I do not know the person. Linkedin has so much potential because I find, everyone in business is on this site! What I am doing is going through my contacts, reexamining why I added them and possibly reconnecting with them. I think its important not to have too many contacts that you do not know, having lots of contacts without knowing who they are, defeats the purpose of being on Linkedin. IMO. 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
2/21/2014 | 9:42:51 AM
Re: I can't stand the endorsements!
You hit the nail on the head. Endorsements are purposely easy, but that actually degrades the feature. They're too easy. Thankfully, I've heard from a number of hiring managers who say that LinkedIn Recommendations are much more valuable than endorsements. You also make a good point about who you accept into your network. It's easy and tempting to just click "Accept" for everyone who sends an invitation, but just like Endorsements -- it degrades the value of your network.
Alison_Diana
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Alison_Diana,
User Rank: Author
8/18/2014 | 3:35:54 PM
Re: I can't stand the endorsements!
It's also impossible to retract them if you click Endorse accidentally. 
SaneIT
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SaneIT,
User Rank: Ninja
11/19/2013 | 8:15:58 AM
Job hunting
I can't say that I've ever used LinkedIn to look for jobs.  I get notifications constantly about job openings it thinks I may be interested in but I'm not out looking for a job.  I doubt that I'm using LinkedIn to anything near it's potential but what I'm seeing is that it's less of a communication tool for me and more of a way for sales people to find me since about 90% of the messages I get are recruiters trying to place people or someone trying to sell me something.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
12/18/2013 | 8:59:32 PM
Re: Job hunting
It's interesting you say that. There was a report recently that looked into how much junk and solicitation email LinkedIn users were receiving. I wonder if that's a problem for other readers, too.
SaneIT
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SaneIT,
User Rank: Ninja
12/19/2013 | 7:20:44 AM
Re: Job hunting
 

That's a good question, I find that I get a lot of requests from sales people and have "endorsements" from other sales people who really don't know much about me.  I do see the usefulness when people inside the industry I work in sends a connection request. Maybe one day I'll figure out what it's really good for and start leveraging that.

anon2051304220
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anon2051304220,
User Rank: Apprentice
8/16/2014 | 5:27:28 PM
Re: Job hunting
I think many of the people getting a lot of junk mail from LinkedIn haven't changed their deafult settings. When you upgrade from free to at least one of the paid options you only get the weekly updates, connection requests, and email from my saved searches AKA sales leads. More activity = more emails.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
8/18/2014 | 3:13:52 PM
Re: Job hunting
I'm not sure that's the case. I have a Premium account, and was still bombarded with emails (typically 3/day, every day, which is just far too many). I changed my email settings, though, which has made them much more managable.
Alison_Diana
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Alison_Diana,
User Rank: Author
8/18/2014 | 3:34:49 PM
Re: Job hunting
It's pretty easy to change your settings so you can receive only one weekly (or no) emails from different LinkedIn groups. I've done it several times and the change seems to go through immediately, which is great.
LawrenceH930
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LawrenceH930,
User Rank: Apprentice
1/14/2014 | 12:58:53 PM
Why youíre getting LinkedIn completely wrong
You have some great tips in here and there is a lot of synergy in our series on "Why you're getting LinkedIn completely wrong", although we are focusing on lead generation through LinkedIn specifically, a lot of the same issues arise when you are Job Hunting on LinkedIn too. 
MikeW574
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MikeW574,
User Rank: Apprentice
2/15/2014 | 11:18:47 PM
SO TRUE !
Its so crucial to take these steps and make your profile have personal executive branding. You can find additional resources and articles here as well as a free eBook. http://premiumlinked.wordpress.com/
JamesW917
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JamesW917,
User Rank: Apprentice
3/3/2014 | 4:18:45 PM
Great tips - and more if you need them

Some really interesting and insightful tips here. IT can be quite difficult when you first approach LinkedIn without a clue on what works and what doesn't - or you might not even realise how quite so competitive it is.

 

The company I work is actually running a webinar on this on Friday should people be looking to gain even more insight on how to build your LinkedIn profile: http://www.kelsopr.com/linkedin-webinar

Regards,

James
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