Social media can be a marketer's best friend or worst enemy. Consider the year's social media-fueled nightmares.
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Barilla found itself in hot water after its CEO made anti-gay and sexist remarks on an Italian radio station. Barilla promptly posted a barrage of apologies -- four, in fact -- on various social media platforms, but users weren't buying it. One Facebook user's response to the debacle: the above photo of a doctored rigatoni box, which went viral.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didn’t have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.