Social media can be a marketer's best friend or worst enemy. Consider the year's social media-fueled nightmares.
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Restaurant chain Applebee's fired a waitress in St. Louis after she posted a photo of a customer's receipt that went viral on Reddit. Posting the receipt, on which the patron -- a local pastor -- wrote "I give God 10% why do you get 18?" violated corporate policy, the company said.
In an attempt to respond to the news coverage and share its side of the story, Applebee's posted a message on its Facebook page, part of which said: "Our Guests' personal information -- including their meal check -- is private, and neither Applebee's nor its franchises have a right to share this information publicly."
The problem, which thousands of Facebook followers noted: Just two weeks prior, the restaurant posted a picture of a note from a guest that featured the guest's name. Applebee's promptly deleted that photo, adding fuel to the angry customer's fire.
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