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Alison Diana
Alison Diana
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14 Leading Social CRM Applications

Social CRM is a double-edged sword. It gives businesses a tremendous opportunity to easily communicate with consumers, rapidly answering questions and responding to concerns. But it also gives companies more chances to slip-up or to be perceived as being unresponsive or uncaring. That is why a growing number of organizations are stepping beyond the confines of traditional customer relationship management and incorporating social media into the next wave of CRM implementation.
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Zoho offers an on-demand CRM software, designed for smaller businesses, which integrates with the company's other applications, as well as products such as Microsoft Outlook, Microsoft Office, and Google Gmail. The Web-based product includes CRM analytics via reports and dashboards; inventory management; customer service and support capabilities; marketing automation; sales force automation; Web forms; workflow tools; security features, and integration with social media sites, Zoho said. The software is free for small firms with up to three users; the professional edition costs $12 per user per month, while the enterprise edition has a price tag of $25 per user per month. Add-ons cost extra, Zoho said. "Although Zoho CRM is free, it offers great value and they also have an invoice component as well. There are some add-ons like Outlook integration, Google Apps integration and email marketing that will cost a few dollars per user, but, it's very reasonably priced for the functionality you get," said John Joyce, founder of the Small BizNest, on Zoho's Web site.

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Richard Young
Richard Young,
User Rank: Apprentice
12/4/2012 | 12:09:50 PM
re: 14 Leading Social CRM Applications
Interesting that most of the traditional CRM screens show complex workflow/reports rather than Social elements within a CRM systems
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
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