Software // Social
News
3/23/2011
06:37 PM
Alison Diana
Alison Diana
Slideshows
50%
50%

14 Leading Social CRM Applications

Social CRM is a double-edged sword. It gives businesses a tremendous opportunity to easily communicate with consumers, rapidly answering questions and responding to concerns. But it also gives companies more chances to slip-up or to be perceived as being unresponsive or uncaring. That is why a growing number of organizations are stepping beyond the confines of traditional customer relationship management and incorporating social media into the next wave of CRM implementation.
Previous
8 of 15
Next


NetSuite CRM+ includes Web-based sales force automation, marketing automation, customer support and service, and customization capabilities. The application also is integrated with order management, fulfillment, and financials, as well as mobile devices such as the iPhone, BlackBerry, and Windows Mobile, NetSuite said on its Web site. The software allows sales reps to view social information tied to sales leads, thereby making a sales force more efficient and productive, NetSuite said. Primarily used by SMBs, NetSuite CRM+ also integrates with third-party apps such as HubSpot, which in February unveiled its new integration with NetSuite CRM and NetSuite Ecommerce. These partnerships allow NetSuite to further expand its capabilities in areas such as social media, NetSuite said. "Companies want to leverage search, social media, and all these new ways to generate leads but don't want to use or integrate 10 different tools. We feature HubSpot as our only marketing partner on SuiteApps because it is a comprehensive marketing solution and integrates well with NetSuite," said Raghu Gnanasekaran, senior director of product development for NetSuite's SuiteCloud Developer Network, in a statement.

See More

Social CRM Rush Projected For Enterprises

Salesforce Announces Social Savvy Service Upgrade

SAP Takes On Salesforce.com With Sales OnDemand

Constant Contact Buys Social CRM Develop

Firms Integrating Social Media With CRM

To Change CRM, Embrace The Social Cloud

Facebook Becoming Ultimate CRM System

Previous
8 of 15
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Richard Young
50%
50%
Richard Young,
User Rank: Apprentice
12/4/2012 | 12:09:50 PM
re: 14 Leading Social CRM Applications
Interesting that most of the traditional CRM screens show complex workflow/reports rather than Social elements within a CRM systems
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 16, 2014.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.