NetSuite CRM+ includes Web-based sales force automation, marketing automation, customer support and service, and customization capabilities. The application also is integrated with order management, fulfillment, and financials, as well as mobile devices such as the iPhone, BlackBerry, and Windows Mobile, NetSuite said on its Web site. The software allows sales reps to view social information tied to sales leads, thereby making a sales force more efficient and productive, NetSuite said. Primarily used by SMBs, NetSuite CRM+ also integrates with third-party apps such as HubSpot, which in February unveiled its new integration with NetSuite CRM and NetSuite Ecommerce. These partnerships allow NetSuite to further expand its capabilities in areas such as social media, NetSuite said. "Companies want to leverage search, social media, and all these new ways to generate leads but don't want to use or integrate 10 different tools. We feature HubSpot as our only marketing partner on SuiteApps because it is a comprehensive marketing solution and integrates well with NetSuite," said Raghu Gnanasekaran, senior director of product development for NetSuite's SuiteCloud Developer Network, in a statement.