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11/18/2013
12:34 PM
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3 Big Facebook Policy Changes

Facebook updates more policies, which impact advertising, tagging, and teens. Here's what you need to know.
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Tom Murphy
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Tom Murphy,
User Rank: Author
11/18/2013 | 1:11:45 PM
Re: Facebook Stumbles
Jim, I think you're right.  Google+ is growing quickly and does offer advantages over FB, but it also shares some of the more serious advertising/advertising issues.  Twitter and LinkedIn are dancing on the line.

In my book "Web Rules: How the Internet is Changing the Way Consumers Make Choices," I pointed out 13 years ago that the 'Net is the first mass medium controlled by the end user.  Current social networks haven't figure out what that means yet, and that's why the current models won't work.  It means that, eventually, we'll see a social network that is guided by users.

 
OtherJimDonahue
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OtherJimDonahue,
User Rank: Apprentice
11/18/2013 | 1:01:35 PM
Re: Facebook Stumbles
Tom -- Nothing lasts forever. Well, nothing lasts forever in first place, anyway.

But I think we can all agree that Google+ will never dominate, right?
Tom Murphy
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Tom Murphy,
User Rank: Author
11/18/2013 | 12:53:00 PM
Facebook Stumbles
Facebook is caught between a rock and the proverbial hard place. It needs ad revenue but its users need to know they won't be used as advertising vehicles. We remain in the early days of social media and if its short history has taught us anything, it is that Facebook is likely to be replaced with the next big thing.  Teens are already looking for something better, which Zuck noted in the company recent earnings call. 

My guess is we'll next see a nonprofit social network rise up that respects the privacy wishes of its users.  (Hey, Wikimedia, wanna give that a go?)  What do you think? Is Facebook or Twitter going to dominate this space forever?
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