Software // Social
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11/19/2013
09:06 AM
Dennis Pearce
Dennis Pearce
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5 Social Business Adopter Types: Prepare Early

Employees resisting social business? You can improve adoption by predicting how these types will react to new ideas.

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Lorna Garey
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Lorna Garey,
User Rank: Author
11/20/2013 | 10:16:02 AM
Who has time!
Sometimes I think laggards are laggards because they're busy, and stopping and learning a new process or technology, frankly, takes time. Maybe the answer is some mandatory on-site training where people come into small groups (so they're not pretending to listen on a call but actually in email).

IMO, laggards get a bad rap sometimes. Fear and change resistance may be in play, but maybe they just do not perceive that the new tech is valuable enough to fall behind in order to take time to learn it.
Dennis Pearce
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Dennis Pearce,
User Rank: Apprentice
11/20/2013 | 10:04:11 AM
Re: Strategies for laggards?
We try to focus on the early and late majority, what I call the "massive middle" (I'll be focusing on that in part 3 of this series).  They're the ones who are typically open to trying something new but only if it offers some improvement in productivity, not just because it's flashy or cool.  If you can get those people in the boat, you've reached a tipping point where the laggards have to follow because it's the way everyone else is now working.
kelleyd1
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kelleyd1,
User Rank: Apprentice
11/19/2013 | 2:08:57 PM
Re: Strategies for laggards?
Communication is critical. Many initiatives fall flat because people don't understand the value of doing them. How does it make their job easier? What is the benefit to the company? What are the milestones? If those aren't articulated then the initiative will fall flat. 

And then there are those who will just never adopt technology for instance. Perhaps they are scared of it or the value isn't great enough or they assume someone else will do it. 

Case in point: my father. He is a highly educated man but he won't use the Internet. it is crazy to say this day in age. They have a Mac and an iPad and he still won't pick up the devices or even search on Google. He asks my mother to do it. The value is there but apparently not enough for him to cross that chasm.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/19/2013 | 12:08:13 PM
Strategies for laggards?
Innovators and early adopters are the ones you can count on to adopt a new piece of technology. But what about the laggards? CIOs and IT executives I've interviewed in the past all mention using the innovators and early adopters as your "champions" to help encourage and teach others. What other strategies have you used to get laggards onboard?
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
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