5 Social Business Adopter Types: Prepare Early - InformationWeek
Software // Social

5 Social Business Adopter Types: Prepare Early

Employees resisting social business? You can improve adoption by predicting how these types will react to new ideas.

Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Lorna Garey
Lorna Garey,
User Rank: Author
11/20/2013 | 10:16:02 AM
Who has time!
Sometimes I think laggards are laggards because they're busy, and stopping and learning a new process or technology, frankly, takes time. Maybe the answer is some mandatory on-site training where people come into small groups (so they're not pretending to listen on a call but actually in email).

IMO, laggards get a bad rap sometimes. Fear and change resistance may be in play, but maybe they just do not perceive that the new tech is valuable enough to fall behind in order to take time to learn it.
Dennis Pearce
Dennis Pearce,
User Rank: Apprentice
11/20/2013 | 10:04:11 AM
Re: Strategies for laggards?
We try to focus on the early and late majority, what I call the "massive middle" (I'll be focusing on that in part 3 of this series).  They're the ones who are typically open to trying something new but only if it offers some improvement in productivity, not just because it's flashy or cool.  If you can get those people in the boat, you've reached a tipping point where the laggards have to follow because it's the way everyone else is now working.
User Rank: Apprentice
11/19/2013 | 2:08:57 PM
Re: Strategies for laggards?
Communication is critical. Many initiatives fall flat because people don't understand the value of doing them. How does it make their job easier? What is the benefit to the company? What are the milestones? If those aren't articulated then the initiative will fall flat. 

And then there are those who will just never adopt technology for instance. Perhaps they are scared of it or the value isn't great enough or they assume someone else will do it. 

Case in point: my father. He is a highly educated man but he won't use the Internet. it is crazy to say this day in age. They have a Mac and an iPad and he still won't pick up the devices or even search on Google. He asks my mother to do it. The value is there but apparently not enough for him to cross that chasm.
Kristin Burnham
Kristin Burnham,
User Rank: Author
11/19/2013 | 12:08:13 PM
Strategies for laggards?
Innovators and early adopters are the ones you can count on to adopt a new piece of technology. But what about the laggards? CIOs and IT executives I've interviewed in the past all mention using the innovators and early adopters as your "champions" to help encourage and teach others. What other strategies have you used to get laggards onboard?
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll