Facebook botched some changes in 2013, but what will next year bring? Here's our wish list.
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Facebook users voice their dislikes as often as that new mom down the street posts baby pics. And in 2013, Facebook gave people plenty of fodder. Proposed privacy changes created user outrage, prompting even the Federal Trade Commission to investigate whether Facebook violated an agreement with federal regulators.
In March, Facebook announced a drastic newsfeed redesign that included separate feeds for photos, news, and more. Nine months later, the social network backtracked: According to reports, it has canned a broader rollout, since the changes just didn't resonate with users.
But Facebook didn't just launch flops in 2013. Earlier this year, it added new ways to keep your account safe, including the new Trusted Friends feature, and it finally enabled secure browsing for all users.
Facebook also added a few innovative features to its portfolio. In January, the social network announced that people could use Facebook's Messenger app to place free calls to Facebook friends. Most recently, Facebook expounded on its mobile features with OpenTable integration, which lets you make dinner reservations on the go through a restaurant's Facebook page. It also improved photo albums by letting you name select friends who can contribute to a shared album.
So what's in store for the social network in 2014? Experts agree that Facebook will continue its push into mobile advertising, which users will undoubtedly resist.
What would we like from Facebook in 2014? Tell us how you like these ideas.
1. Timeline Search Facebook's Graph Search does an OK job of resurfacing some information. For example, photos of you and Mike, nearby restaurants, and friends who live in San Francisco. But it doesn't help you in situations where a friend asks you to send her that link you shared a couple months ago. You could scroll through your posts month by month, but that's time consuming. Instead, a keyword search of your profile -- and your friends' profiles -- would be ideal in helping you find content from weeks, months, or years ago.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.
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