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5/23/2011
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BrainYard News Roundup

Toyota Gets Social With Salesforce.com. A Personal Social Touch Works.

Toyota Customers, Their Cars To Chatter With Salesforce.com

Salesforce.com and Toyota Motor Corp. said Monday they will create Toyota Friend, a private social network for Toyota customers and their cars.

Toyota Friend will be powered by the Salesforce Chatter social network service for business and will be initially offered in Japan for use with the electric vehicles and plug-in hybrids Toyota plans to ship in 2012, according to a statement. The private social network will connect Toyota customers with their cars, their dealership, and with Toyota.

The service is partly intended to help with electric vehicle maintenance: If battery power is running low, Toyota Friend would notify the driver to re-charge in the form of a "tweet"-like alert. While Toyota Friend will be private, customers will have the option to share items with non-members through public social networks such as Twitter and Facebook.

University Of Missouri Studies Social Media Personality

Organizations that use social media to project a more "human" personality gain better relationships, according to a University of Missouri study.

The study by Hyojung Park, a doctoral candidate at the Missouri School of Journalism, shows that using social media to communicate in a human, personal voice rather than an organizational tone leads to higher user satisfaction.

"Perceptions of relationships with an organization seem to be significantly more favorable when the organization's social networking page has a human presence rather than an organizational presence. Levels of trust, commitment, and satisfaction from users all appear to be positively affected by the use of the human voice in social media," Park said in a university statement.

In the study, the researchers presented participants with mock social media websites of real organizations, complete with user comments and direct responses from the organizations' public relations representatives. They compared user reactions and favorability ratings of these large for-profit and non-profit organizations with versions of the websites that presented information in a formal, organizational tone.

Crowd Factory Automates Group Deal Landing Pages

Crowd Factory said customers of its social marketing suite can now instantly create a custom microsite and a landing page on Facebook for group deal campaigns and social marketing programs.

Crowd Factory offers a wizard-driven approach to generating custom landing pages for any campaign with just a few clicks, according to a statement. Marketers can create their own flash deals or group offers, with control over the campaign design and the ability to track visitors and their social interactions.

The Crowd Factory suite is designed to allow marketers to launch interactive and social campaigns without requiring IT intervention. Pricing starts at $1,500 per month.

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