Software // Social
Commentary
3/7/2014
09:06 AM
David Nour
David Nour
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Building A Social Business: 10 Questions

Is your company truly becoming a social organization -- or simply "doing social?" Answer these questions to ensure that you're on the right track.

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davidnour
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davidnour,
User Rank: Apprentice
3/11/2014 | 11:44:37 PM
Re: A Brand's Voice
Great. I also remember what an old CEO once told me: remember information for people, not about them! For people is for their benefit. About them is for yours! The more we engage and understand our current and prospective customers online, the more impactfuly we can interact with them. Brands who act like robots can't do that!
davidnour
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davidnour,
User Rank: Apprentice
3/11/2014 | 11:42:42 PM
Re: Great
Very kind.
Madhava verma dantuluri
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Madhava verma dantuluri,
User Rank: Apprentice
3/11/2014 | 11:26:17 PM
Great
This is an excellent article and all the factors mentioned are very essential to swam into social marketing.
Laurianne
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Laurianne,
User Rank: Author
3/8/2014 | 10:04:09 AM
Re: A Brand's Voice
David, two brands I think do a good job of sounding human on Twitter, FB and even in emails are @Loft and @Kimpton. I work in a business that demands attention to SEO so I understand the value of keywords, but I follow the advice a wise former colleague shared with me: Never sound like a robot.
davidnour
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davidnour,
User Rank: Apprentice
3/7/2014 | 5:29:32 PM
Re: Cultivate communities
Fantastic post on internal communities / being a gardner by @MarkSylvester @intronetworks:

http://intronetworks.com/fire-the-gardener-why-nurturing-your-online-community-is-critical-to-greener-relationships/
davidnour
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davidnour,
User Rank: Apprentice
3/7/2014 | 5:21:45 PM
Re: A Brand's Voice
Laurianne - thanks for jumping in. Which brands that you follow that do a good job at not just sounding but being human in your interactions? Love the buzzword assembly line comment and it's so true. I'm convinced similar to the company's legal department giving out a list of acceptable terms that can be used, marketing functions are handing out, here the keywords (or worse yet, #s) that we need to push this month. So every reply should include #LoveUs... #Unsubscribe #I'mOutofHere #YouLostMeAtHello!
Kristin Burnham
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Kristin Burnham,
User Rank: Author
3/7/2014 | 4:00:26 PM
Cultivate communities
No. 10 is especially important for businesses launching an internal social network. Gartner says that 80% of social business initiatives fail -- why? One reason is because companies tend to "set it and forget it."
Laurianne
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Laurianne,
User Rank: Author
3/7/2014 | 10:32:39 AM
A Brand's Voice
"I don't have a relationship with your logo, your building, or your tagline." This rings true to me, David. Some brand Twitter accounts that I follow do a good job of sounding human -- not like a marketing bot. No one wants to have a social relationship with a buzzword assembly line.
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
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