Businesses Take Action With Twitter - InformationWeek
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2/2/2011
08:19 PM
Serdar Yegulalp
Serdar Yegulalp
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Businesses Take Action With Twitter

In only a couple of years, Twitter's gone from what seemed like a mere gimmick to one of the fastest ways to spread the word about something. That makes it seem like an ideal medium for a business to raise notice about its products and services, and in fact that's what a great many companies do. The problem is that the very audience you'll be seeking to engage with Twitter is also the same audience that has a built-in skepticism about social media. Twitter users by and large are entirely too con
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Twitter may get your firm a good return on your social-media investment: JetBlue's Twitter account sports some 1.6 million followers, despite being not very aggressively promoted.

SEE ALSO:

Twitter: The Business Case For And Against

Top 5 Twitter Clients Reviewed

Firms Integrating Social Media With CRM

Five Ways To Fool A Twitter Sentiment Tool

Social Media Users Expect Rapid Response To Complaints

Few Businesses Use Social Media For Disaster Recovery

To Change CRM, Embrace The Social Cloud

Twitter Trends Driven By Mainstream Media

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