Software // Social
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2/2/2011
08:19 PM
Serdar Yegulalp
Serdar Yegulalp
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Businesses Take Action With Twitter

In only a couple of years, Twitter's gone from what seemed like a mere gimmick to one of the fastest ways to spread the word about something. That makes it seem like an ideal medium for a business to raise notice about its products and services, and in fact that's what a great many companies do. The problem is that the very audience you'll be seeking to engage with Twitter is also the same audience that has a built-in skepticism about social media. Twitter users by and large are entirely too con
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