Enterprise 2.0: Twitter Up, Facebook, MySpace Down
Twitter is this year's social networking phenom. Last year it was Facebook. Next year's is anyone's guess.
Maybe it's withering away. At least that's what a show of hands at Enterprise 2.0 may suggest.
Jessica Lipnack, the moderator of a session entitled "How Twitter Changes Everything" asked for a show of hands at the session to illustrate the first application audience participants turned to in the morning.
The largest percentage -- roughly fifty of the few hundred at the meeting -- raised hands when asked who turned to e-mail first; almost as many raised their hands when Lipnack asked who went to Twitter first.
But Facebook got just a few hands and the meager response drew a collective "oh" from the startled crowd.
"Last year it was Facebook," said Lipnack who is co-founder of consultancy NetAge. "This year it's Twitter. Who knows what it will be next year?"
Indeed, the show of hands demonstrated just how fickle consumers can be about the recent social networking phenomenon. Earlier this month, MySpace said it would cut 30% of its work force.
At the Enterprise 2.0 meeting, panel participants and audience members seemed to be groping to find a direction for Twitter with some saying it is already a boon for their business while others hesitated.
Isaac Garcia of Central Desktop said he believes Twitter is good for business and its business use will likely improve. However, he said: "I still believe a lot of it is spam."
One audience member, who said his company has 55,000 users, said his company is still hesitating on using Twitter.
Clara Shih of salesforce.com and author of "The Facebook Era," cited some successful uses of Twitter by businesses. She noted that Dell used Twitter in a successful marketing campaign. She said: "Twitter is really growing up."
Salesforce, or course, has been a successful user of Twitter. In January, the cloud computing pioneer unveiled a Twitter application to assist customers with product problems -- now they can tweet for help rather than call customer service.
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Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.