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8/15/2014
12:51 PM
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Facebook Will Track Shopping Habits

Facebook plans to track your actions between devices and share with advertisers when an ad leads to a purchase. Here's why one expert says you shouldn't worry.

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danielcawrey
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danielcawrey,
User Rank: Ninja
8/16/2014 | 12:25:47 PM
Re: Shopping
I certainly can see how this would be valuable to marketers, and it's just something else that Facebook can offer to its advertisers that perhaps no other company can do. 

Google should be able to do this as well – surprising that they aren't already. But maybe with this Facebook announcement, they will also release a similar product for marketers. 
Gary_EL
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Gary_EL,
User Rank: Ninja
8/15/2014 | 10:42:08 PM
Re: Shopping
Facebook knows so much about me and communicates it so well to ebay that I hardly have to think about what I want to buy - it's all there waiting for me as soon as I log in, with comments and recommendations. Don't worry about the NSA, they're amateurs compared to this crew.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
8/15/2014 | 7:21:38 PM
Re: Shopping
>Facebook can track and link activity on various devices since users must log in first to use the service.

This is why you should log out of Facebook.
progman2000
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progman2000,
User Rank: Ninja
8/15/2014 | 4:38:53 PM
Re: Shopping
I don't trust the phrase "Don't Worry" with anything Facebook does...
Alison_Diana
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Alison_Diana,
User Rank: Author
8/15/2014 | 2:52:50 PM
Re: Shopping
Ditto, @Laurie. Companies should find this information useful when designing websites, apps, and processes. Obviously they can fit a lot more info on a desktop vs. tablet, on a tablet vs. a smartphone, and having to cope with the incorrect display is frustrating (viewing non-smartphone optimized sites on my iPhone drives me to distraction!). 
Laurianne
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Laurianne,
User Rank: Author
8/15/2014 | 1:25:36 PM
Shopping
I am much more likely to shop on my tablet than my phone, simply because I find the larger screen more convenient for shopping. Will FB data shine much more light on that trend?
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