Fatwire Expands Its Product Line And Customer Base
Fatwire Software has strung together and impressive set of wins, most recently with the one-two punch of the introduction of its Content Integration Platform and the recent announcement that Military.com has migrated onto its Content Server product.
Fatwire Software has strung together and impressive set of wins, most recently with the one-two punch of the introduction of its Content Integration Platform and the recent announcement that Military.com has migrated onto its Content Server product.The Military.com migration is impressive. The site boasts over 10 million unique users from all branches of service -- both active and retired personal and their families. The reason for the move probably sounds familiar -- Military.com was outgrowing its old CMS and needed to move to something with a bit more scalability and flexibility. The move to Fatwire's Content Server platform has been in the works for about six months, and the site just recently relaunched. To move a site with 10 million users to Fatwire says volumes about the Military.com team's confidence in the product.
On the product side, Fatwire's Content Integration Platform promises to add some compelling new functionality to its core Content Server product. The idea behind Content Integration Platform is that it can draw digital assets -- documents, images, audio and video files -- from multiple locations to be used in a site powered by Content Server. The platform uses a Web-services-based peer-to-peer content integration model for accessing resources from Unix, Windows, and EMC Documentum repositories.
In addition to making it easier to find and use digital assets stored across multiple locations, the Content Integration Platform also helps ensure that the appropriate security and retention policies are followed. It has strong support for version control, rights management, auditing, and workflows, as would be expected of any solution of this caliber.
As Fatwire continues to drive functionality and innovation, it's no surprise what 2007 was the best year yet in its 12-year history. From a product standpoint so far, 2008 is looking bright as well.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.