FatWire this week announced the release of Content Server 7.5, the newest version of their flagship content management system.
FatWire this week announced the release of Content Server 7.5, the newest version of their flagship content management system.This continues the momentum of what's already been a terrific year for the company, with a number of enhancements to their other product lines, as well as their announcement earlier this year that the first half of 2008 boasted their strongest revenues ever.
It's been a year since the last major release of Content Server, but FatWire certainly hasn't been sitting still. The main enhancements in version 7.5 Content Server are focused on improvements to the content creation and publication process, and look like they'll significantly improve the user experience.
One of the more interesting new features is Site Preview, which allows a team to compare multiple versions of a site side by side. This is ideal for a site with seasonal content so they can create, preview and tweak future versions of the site well in advance. Other enhancements include the ability for administrators to granularly manage the user interface by role, and improvements to the content publication dashboard.
One area in which FatWire has historically seemed to excel is with their strong services arm. It's nice to be able to deal directly with the company you buy software from when you need help with setup, implementation and even site design. I suspect that being able to offer both software and services is one of the things that has won them customers such as New Balance, Military.com and others.
In an industry where companies can disappear overnight, having a 12 year track record is something to be proud of. FatWire's Content Server has long been a strong contender in the Web content management arena, and version 7.5 looks poised to continue that success story.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.
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