Social media management dashboard launches app market for plugging in other services; Tumblr, Get Satisfaction among new options.
Slideshow: 10 Cool Social Media Monitoring Tools
(click image for larger view and for slideshow)
HootSuite is reaching further beyond its base on Twitter and Facebook to manage comments on other services.
The HootSuite App Directory is launching with support for YouTube, Flickr, Tumblr, and Get Satisfaction. HootSuite is a social media management tool for companies and digital agencies that manage multiple accounts on multiple services. On YouTube, the focus is on managing and responding to comments on photos and videos. On Get Satisfaction, a customer support service, HootSuite will provide the ability to manage responses to inquiries and complaints through the same dashboard you would use to respond to a Twitter query.
"This is something we kind of soft launched actually quite a while ago, and have been building up and polishing in the background," HootSuite CEO Ryan Holmes said. Integrations with other services "are going to start coming fairly fast and furious over the next little while," he said.
HootSuite is also advertising Disqus, SlideShare, Posterous Spaces, Salesforce.com Chatter, Constant Contact, and Summify as apps that are in the works. HootSuite had previously announced integrations with Foursquare and WordPress.com and says it is working on integration with self-hosted WordPress websites. HootSuite recently added management of LinkedIn company pages and groups, as well as member status messages.
"This positions us to be a platform for social," Holmes said. Just as Salesforce.com and other cloud vendors have established app marketplaces, HootSuite wants to be a hub for many social communications sites and applications. "We have over 2.5 million users right now, and this lets our app partners get out in front of them."
Attend Enterprise 2.0 Santa Clara, Nov. 14-17, 2011, and learn how to drive business value with collaboration, with an emphasis on how real customers are using social software to enable more productive workforces and to be more responsive and engaged with customers and business partners. Register today and save 30% off conference passes, or get a free expo pass with priority code CPHCES02. Find out more and register.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
IT Strategies to Conquer the CloudChances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.