Software // Social
News
11/11/2011
01:56 PM
Connect Directly
Twitter
LinkedIn
Google+
RSS
E-Mail
50%
50%
Repost This

HootSuite Manages YouTube, Flickr Comments

Social media management dashboard launches app market for plugging in other services; Tumblr, Get Satisfaction among new options.

10 Cool Social Media Monitoring Tools
Slideshow: 10 Cool Social Media Monitoring Tools
(click image for larger view and for slideshow)
HootSuite is reaching further beyond its base on Twitter and Facebook to manage comments on other services.

The HootSuite App Directory is launching with support for YouTube, Flickr, Tumblr, and Get Satisfaction. HootSuite is a social media management tool for companies and digital agencies that manage multiple accounts on multiple services. On YouTube, the focus is on managing and responding to comments on photos and videos. On Get Satisfaction, a customer support service, HootSuite will provide the ability to manage responses to inquiries and complaints through the same dashboard you would use to respond to a Twitter query.

"This is something we kind of soft launched actually quite a while ago, and have been building up and polishing in the background," HootSuite CEO Ryan Holmes said. Integrations with other services "are going to start coming fairly fast and furious over the next little while," he said.

HootSuite is also advertising Disqus, SlideShare, Posterous Spaces, Salesforce.com Chatter, Constant Contact, and Summify as apps that are in the works. HootSuite had previously announced integrations with Foursquare and WordPress.com and says it is working on integration with self-hosted WordPress websites. HootSuite recently added management of LinkedIn company pages and groups, as well as member status messages.

[Creating blogs, videos, and websites is pretty easy; creating compelling content is not. Check out 10 Tips For Creating Killer Social Content.]

"This positions us to be a platform for social," Holmes said. Just as Salesforce.com and other cloud vendors have established app marketplaces, HootSuite wants to be a hub for many social communications sites and applications. "We have over 2.5 million users right now, and this lets our app partners get out in front of them."

The app directory program is "open to developers on a one-by-one basis right now because we want to keep the app quality high," Holmes said, but HootSuite is seeking more partners for the program. The application integration approach is based on HTML iFrames and a JavaScript developer kit, he said. Often, partners can take a compact representation of their user interface created for mobile Web access and plug it into the HootSuite dashboard with minor modifications, he said.

Follow David F. Carr on Twitter @davidfcarr. The BrainYard is @thebyard

Attend Enterprise 2.0 Santa Clara, Nov. 14-17, 2011, and learn how to drive business value with collaboration, with an emphasis on how real customers are using social software to enable more productive workforces and to be more responsive and engaged with customers and business partners. Register today and save 30% off conference passes, or get a free expo pass with priority code CPHCES02. Find out more and register.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Andy from HootSuite
50%
50%
Andy from HootSuite,
User Rank: Apprentice
11/14/2011 | 6:51:07 PM
re: HootSuite Manages YouTube, Flickr Comments
Hi David,
Thanks for sharing the big news! We're really excited to see what our users do with the new integrations and look forward to seeing the potential for future 3rd party apps.
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
11/13/2011 | 3:00:54 PM
re: HootSuite Manages YouTube, Flickr Comments
The integration/enhancement potential here is pretty amazing, especially for companies that are using HootSuite to manage their social media activities but wish it could do [insert compelling but perhaps not yet widely used or industry-specific task here].

Deb Donston-Miller
Contributing Editor, The BrainYard
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Register for InformationWeek Newsletters
White Papers
Current Issue
Video
Slideshows
Twitter Feed
Audio Interviews
Archived Audio Interviews
GE is a leader in combining connected devices and advanced analytics in pursuit of practical goals like less downtime, lower operating costs, and higher throughput. At GIO Power & Water, CIO Jim Fowler is part of the team exploring how to apply these techniques to some of the world's essential infrastructure, from power plants to water treatment systems. Join us, and bring your questions, as we talk about what's ahead.