Software // Social
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11/25/2013
09:36 AM
Dennis Pearce
Dennis Pearce
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How To Revive Social Business Adoption

Tracking your social business numbers helps you know when it's time to shift your strategy. Here's what to do when adoption slows.
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RussellP720
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RussellP720,
User Rank: Apprentice
11/25/2013 | 10:14:08 AM
Great approach
Nice one Dennis -

"While that Massive Middle is your ultimate target, you can leverage the Early Adopters and Laggards to move them. To move the Massive Middle, look at the Early Adopters and listen to the Laggards."

a very sound approach, simple, straightforward and effective...
Dennis Pearce
50%
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Dennis Pearce,
User Rank: Apprentice
11/26/2013 | 4:47:59 PM
Plotting an S-curve
I forgot to mention this in my post.  Trying to fit an S-curve using Excel is not the easiest thing in the world, but I found this handy web site that made it much easier:

http://stats.areppim.com/calc/calc_scurve_3par.php
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
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