Ready to take your LinkedIn success to the next level? Check out the newest tools and features to get you there.
1 of 11
Your profile is up to date and you've built out your network, but now it's time to take your LinkedIn game to the next level. Where do you begin?
LinkedIn has launched a number of new features and redesigned a handful of old ones this year to keep you active and engaged, whether you're job searching or not. It's added new insights to help you fine-tune your profile, more ways to keep you up to date on news and content from your network, application integration to organize and digitize your contacts, and more.
While LinkedIn has evolved into more than just an online resume repository, how you use the social network should evolve as well, said Michael Idinopulos, CMO at PeopleLinx, a software provider that helps companies enhance their social presence.
"LinkedIn used to be just a resume site, but it's gone way beyond that," he said. "Your profile has dual roles: If you're looking for a job, your profile is your resume. If you're looking to do your current job well, your profile is a marketing tool for you as a professional."
If you're not searching for a new job, Idinopulos recommends editing your profile to attract potential clients, customers, business partners, or people you may hire. This could mean including links back to your company's website, adding company messaging in your profile description, and uploading relevant multimedia to promote your business, he said.
"As an employee of your company, you spend a lot of your time telling other people about why your company is great and promoting its products and services," Idinopulos said. "This is an extension of that. Your LinkedIn profile is on duty 24/7 and should be a reflection of the conversations you have every day."
Beyond shifting your profile's audience, Idinopulos recommends taking advantage of LinkedIn's other features: participating in groups, commenting on your connections' status updates, and sharing interesting articles, for example.
Click through our slideshow for a look at the latest updates and changes on LinkedIn, plus tips on how to use its newest tools to your advantage.
Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of October 9, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."