Software // Social
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6/16/2014
07:06 AM
Kristin Burnham
Kristin Burnham
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LinkedIn Tips: 10 Smart New Moves

Ready to take your LinkedIn success to the next level? Check out the newest tools and features to get you there.
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Your profile is up to date and you've built out your network, but now it's time to take your LinkedIn game to the next level. Where do you begin? 

LinkedIn has launched a number of new features and redesigned a handful of old ones this year to keep you active and engaged, whether you're job searching or not. It's added new insights to help you fine-tune your profile, more ways to keep you up to date on news and content from your network, application integration to organize and digitize your contacts, and more. 

While LinkedIn has evolved into more than just an online resume repository, how you use the social network should evolve as well, said Michael Idinopulos, CMO at PeopleLinx, a software provider that helps companies enhance their social presence.

"LinkedIn used to be just a resume site, but it's gone way beyond that," he said. "Your profile has dual roles: If you're looking for a job, your profile is your resume. If you're looking to do your current job well, your profile is a marketing tool for you as a professional."

[Learn more about LinkedIn's newest paid features. Read LinkedIn Tips: 5 New Ways To Stand Out.]

If you're not searching for a new job, Idinopulos recommends editing your profile to attract potential clients, customers, business partners, or people you may hire. This could mean including links back to your company's website, adding company messaging in your profile description, and uploading relevant multimedia to promote your business, he said.

"As an employee of your company, you spend a lot of your time telling other people about why your company is great and promoting its products and services," Idinopulos said. "This is an extension of that. Your LinkedIn profile is on duty 24/7 and should be a reflection of the conversations you have every day."

Beyond shifting your profile's audience, Idinopulos recommends taking advantage of LinkedIn's other features: participating in groups, commenting on your connections' status updates, and sharing interesting articles, for example.

Click through our slideshow for a look at the latest updates and changes on LinkedIn, plus tips on how to use its newest tools to your advantage.

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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Lorna Garey
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Lorna Garey,
User Rank: Author
6/16/2014 | 9:03:26 AM
Touchy situation
Kristin, seems like some of these settings & tactics could tip off a current employer that you're looking for a new job. Do you hear about employers trolling their employees' LI profiles to see who might be on the hunt?
Kristin Burnham
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Kristin Burnham,
User Rank: Author
6/16/2014 | 9:55:06 AM
Re: Touchy situation
There's a quick fix for that: To turn off your LinkedIn activity broadcasts, go to your Privacy & Settings page. Click "Turn on/off your activity broadcasts." Find this option in the Profile tab at the bottom. Then uncheck the box.
Charlie Babcock
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Charlie Babcock,
User Rank: Author
6/16/2014 | 2:33:27 PM
Use these LinkedIn tips
This is a nice roundup of the new features and how to benefit by using them in LinkedIn, Kristin. (Not sure I want to know how my profile has fared versus friends, associates.)
Kristin Burnham
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Kristin Burnham,
User Rank: Author
6/16/2014 | 3:26:06 PM
Re: Use these LinkedIn tips
That's one of those features that is probably most useful to people who are actively job searching -- it could serve as a good indicator as to whether people are noticing you (which, in turn, could indicate whether or not you have the right keywords in your profile, etc.).
jcutting973
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jcutting973,
User Rank: Apprentice
6/17/2014 | 1:26:33 AM
Evernote is apparently not friendly for Android
Too bad Evernote has no option for Android users to capture business cards. In fact, they pretty much just ignore Android.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
6/17/2014 | 9:16:41 PM
Re: Evernote is apparently not friendly for Android
You're right -- no love for Android in this release. Coming soon, though. 
TLBurriss01
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TLBurriss01,
User Rank: Apprentice
6/19/2014 | 9:35:28 PM
Great Article Kristin
Too many people either don't understand the value of LinkedIn or think it's only a job search tool. I am fortunate that I discovered it's far more than that and when used properly, it creates lots of value for me and my network.

 

Thanks for a good article.

 

Teddy
Social is a Business Imperative
Social is a Business Imperative
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