LinkedIn Tips: 5 New Things To Know - InformationWeek

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11/24/2014
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LinkedIn Tips: 5 New Things To Know

LinkedIn's latest updates include blogging and mobile app redesigns, adding certifications to your profile, a custom infographic tool, and WeChat integration.

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Following a quiet summer, LinkedIn ramped up activity this fall and rolled out a handful of new features and product redesigns.

Last month, the social network revamped its "Who's Viewed Your Profile" section with enhanced analytics to improve your network, profile, and job opportunities. It also launched new ways to manage your skills, endorsements, and recommendations.

Among those announcements are a handful of other lesser-known changes, including the ability to add certifications to your profile; blogging and Pulse app redesigns; a new tool to develop an infographic based on your work history; and LinkedIn WeChat integration.

Here's the lowdown on what's new.

[Ready to take your LinkedIn success to the next level? Read LinkedIn Tips: 10 Smart New Moves.]

1. LinkedIn Certifications adds credentials to your profile.
LinkedIn added a new section to profiles last week called Certifications, which lets you showcase professional certificates you've earned over the years. The company said that people who include certifications receive six times more views of their profile.

"It's more important than ever to make sure you stand out professionally in today's workforce, and our data suggests that adding certifications to your profile helps you attract opportunity," Dan Shapero, product manager at LinkedIn, said in a blog post. "With Add to Profile, professionals will get recognized and discovered based on the certifications that they've earned and knowledge gained."

You can add certifications to your profile in the Edit Profile view on LinkedIn. Find the option below the "Recommended for you" heading on the right side of the page. LinkedIn will ask for the certification name, certification authority, license number, and certification URL. You can also add dates.

2. LinkedIn redesigns its publishing platform.
LinkedIn launched its Influencers platform in 2012 for big-name businesspeople to share their career insights. It later extended this blogging platform to all users. In October, the company launched its first redesign of the feature.

The updated design lets you upload a cover photo, which the social network says makes readers 14 times more likely to click it. It also features updated formatting tools, such as a more prominent space for your headline, new subhead options, and a quicker way to upload photos and videos. LinkedIn also says that its updated WYSIWYG editor gives users a nearly identical idea of how posts will look when they're published.

3. "Professional Journey" visualizes your work history.
SlideShare, which LinkedIn acquired in 2012 for $119 million, added a feature last month that takes your LinkedIn profile information and turns it into an infographic that you can upload to SlideShare and share with other networks.

"SlideShare's new Professional Journey offers... a dynamic interactive look back at all that you've accomplished -- from your skills to where you were educated, from your years of experience to the types of positions you've held," LinkedIn senior project manager Arpit Dhariwal said in

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Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/30/2014 | 5:39:51 PM
Re: Lots of Gloss but no Substance
I'd add its notifications when someone in your network publishes a blog post to the annoyances.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/30/2014 | 5:38:22 PM
Re: Lots of Gloss but no Substance
LinkedIn's two solutions to this: 1) You can limit the information people who aren't connected to you see, and 2) You can block people. While I agree that this isn't ideal for those concerned about anonymous stalking, I don't see LinkedIn limiting profiles further. Paid accounts and corporate accounts are too valuable to them.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/30/2014 | 5:34:21 PM
Re: Blogging or bloating?
@vnewman2 I'm not sure I agree. LinkedIn is the social network for professionals, and the reason for their many features is to provide value for people beyond the ones just looking for a job. Making business contacts and broadening your network is important for anyone, not just job seekers. (Some might argue that cultivating your network before you're looking for a job will help you more once you are.)
Kristin Burnham
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Kristin Burnham,
User Rank: Author
11/30/2014 | 5:26:51 PM
Re: Blogging or bloating?
@tjgkg try sorting your activity feed and omit the posts you don't want to see. Hopefully that will help.
nasimson
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nasimson,
User Rank: Ninja
11/27/2014 | 10:59:02 PM
Re: Headshot
> Have we come to the point where we'd reather hire by looking at pictures than at a resume?

@kstaron:

Humans are biased for beatury and charm. Please dont judge me when I say this, but I have seen ugly looking managers, but not an ugly looking Sales Head, CEO or VP HR. So looks do matter around us. But we need to minimize this internal bias.
kstaron
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kstaron,
User Rank: Ninja
11/26/2014 | 9:42:16 AM
Headshot
Why does professional jouney scream Headshot for a modeling agency? It might be useful for professions where you selling how you look as a part of your job, but how many people have anything that could easily be styled into an infographic except a photo of themeselves? Have we come to the point where we'd reather hire by looking at pictures than at a resume?
Technocrati
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Technocrati,
User Rank: Ninja
11/25/2014 | 8:23:10 PM
Re: Lots of Gloss but no Substance
@askqn Thanks for the information. I knew LinkedIn was a bit shady in terms of privacy and I can certainly see how this anonymous stalking can be a real pain. I am surprised LinkedIn has not done something to seriously address this.
Technocrati
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Technocrati,
User Rank: Ninja
11/25/2014 | 8:18:46 PM
Re: Lots of Gloss but no Substance

I was really hoping this article would tell me how to disable LinkedIn from asking for permissions every time I open my browser.   But as always Kristin you have provided other useful information. 

 

I use LinkedIn as most do but I don't really use it as LinkedIn would probably like.  It is a valuable tool no doubt, but I just don't constantly want to be networking and thinking about career.   But nice to know LinkedIn will add certs.  - this might encourage more to go for them.

Thomas Claburn
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Thomas Claburn,
User Rank: Author
11/25/2014 | 5:45:27 PM
Re: Lots of Gloss but no Substance
Beyond the general lack of substance at LinkedIn (there are exceptions -- I've seen a few interesting posts), what bothers me most about LinkedIn is its hectoring. All social sites do this to some extent -- stop by, see what you've been missing! -- but LinkedIn is particularly annoying with its solicitations to endorse people.
asksqn
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asksqn,
User Rank: Ninja
11/25/2014 | 3:00:32 PM
Lots of Gloss but no Substance
For all the latest bells & whistles, LinkedIn still remains the only social network that permits anonymous viewing of a profile.  Anyone with an internet connection and a bogus account can stalk your profile for whatever nefarious reason suits his/her purpose.  CEO Weiner has been petitioned by various privacy groups who are hosted on the site itself, and several high profile stalking cases have been front & center in an effort to persuade LinkedIn to allow members to lock down their profiles to disallow anonymous lurking. Even Facebook has such a feature, but strangely, LinkedIn pays the appropriate lip service to privacy concerns, but in the final analysis, does not give members the ability to stop anonymous views of member profiles.  
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