Software // Social
News
6/3/2014
11:06 AM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

LinkedIn Tips: Judging Your Profile Popularity

LinkedIn's "How You Rank" tool shows how your profile views stack up against your co-workers and connections.

10 Big Data Pros To Follow On Twitter
10 Big Data Pros To Follow On Twitter
(Click image for larger view and slideshow.)

LinkedIn's "Who's Viewed Your Profile" section is one of the social network's most popular features. In February, LinkedIn redesigned it to provide more detailed analytics about who checked you out, including the industries they work in and their job titles.

Now the social network has added another feature to this section that taps into how much traffic your profile generates compared to your connections and other people from your company.

"With the new 'How You Rank' tool, you can now see where you stack up to others in your network with profile views," said LinkedIn product manager Dmitry Shevelenko in an announcement. "We know that no two professionals are alike, and by seeing how you rank relative to your professional peers, we believe you'll have the added information and incentive to help you put your best foot forward on LinkedIn."

The new "How You Rank" tool is accessible from a tab on your Who's Viewed Your Profile page.

LinkedIn displays your rank among your connections at the top -- both in percentage and numerical rank -- and shares whether your rank has improved or decreased in the last week. This information is visible only to you; your connections cannot see it.

[Improve your LinkedIn profile and position yourself for what's next. Read LinkedIn Tips: 10 Steps To A Stronger Profile .]

Below your rank are two more tabs: Your Company and Your Connections. These display where your profile views rank among your coworkers and people you're connected to. Scroll through each list to view whose profile is more popular than yours, and who ranks below you.

"Take a look at the top profiles in your network to gain inspiration for changes you can make to your own profile, or content you can share to increase views to your profile and drive opportunities for advancement," Shevelenko said.

LinkedIn also offers custom recommendations in the right-hand column of your rank page to help you increase your profile views. These may include updating your summary so you appear in the right searches; joining groups related to your industry and expertise; and adding more skills, which will improve your visibility in search results.

The new How You Rank feature is a handy tool for all LinkedIn users, according to LinkedIn. If you're looking for a job, hiring managers are more likely to look at your profile if you look at theirs, Shevelenko said. "Nearly 80% of candidates today are found through networking -- so if you notice a recruiter at a company you're interested in has viewed your profile, don't be afraid to reach out to them."

If you're a consultant, LinkedIn recommends using the tool to identify who in your network can help increase your visibility and attract new business and connections. And if you're a student or new graduate, look to connections ranked higher than you for best-practices in creating an effective profile.

"If you notice someone viewed your profile from an industry you're interested in joining, don't be afraid to reach out, introduce yourself, and see what words of wisdom they might have for someone just starting out," Shevelenko advised.

How You Rank is available to most desktop users now and will be available on mobile at a later date.

What do Uber, Bank of America, and Walgreens have to do with your mobile app strategy? Find out in the new Maximizing Mobility issue of InformationWeek Tech Digest.

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
6/11/2014 | 3:25:10 PM
Re: How the game is played on LinkedIn
LinkedIn ranks you among your coworkers and your connections. If you're connected to the recruiters that rank above you, that would make sense (otherwise, you shouldn't see them there).
asksqn
50%
50%
asksqn,
User Rank: Ninja
6/10/2014 | 4:25:25 AM
The LI stalker lurk two-step
And let's not forget the ever popular anonymous stalker lurk. Those lurks count also towards your popularlity! LinkedIn, the only allegedly professional network that pays lip service to user privacy but does not actually provide a substantive manner to block the behavior **without** having to decloak and otherwise alerting the stalker that you've blocked him.   

 

 
vnewman2
50%
50%
vnewman2,
User Rank: Ninja
6/4/2014 | 7:49:00 PM
Re: How the game is played on LinkedIn
Oh dear, this is the last thing I want. Linkedin playing the "Hot or Not" game with my professional life. Sigh...
anon9366626855
50%
50%
anon9366626855,
User Rank: Apprentice
6/4/2014 | 6:59:38 PM
How the game is played on LinkedIn
I noticed that most of the people who are ranked above me are professional recruiters and not my actual peers - coworkers.  So if I remove the recruiters, who post a lot of articles (activity breeds good ranking), then I am well-ranked. 
anon9366626855
50%
50%
anon9366626855,
User Rank: Apprentice
6/4/2014 | 6:59:37 PM
How the game is played on LinkedIn
I noticed that most of the people who are ranked above me are professional recruiters and not my actual peers - coworkers.  So if I remove the recruiters, who post a lot of articles (activity breeds good ranking), then I am well-ranked. 
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
6/4/2014 | 9:31:37 AM
Re: How the game is played on LinkedIn
The way LinkedIn sees it: The more time you spend on its site participating in Groups, posting blogs, recommending others, etc., the higher the chance that people click on your profile. More clicks = higher rank among your connections and coworkers, which (could) in turn, present you with more professional opportunities -- jobs, networking, etc. Certainly a gamification angle there as David mentioned.
Li Tan
50%
50%
Li Tan,
User Rank: Ninja
6/4/2014 | 4:00:14 AM
Re: How the game is played on LinkedIn
I do not see what's the real value of this tool. Most of the time the user is just trying to drive up their rank. But what kind of benefit the user will get from this ranking? Maybe it will have long-term benefit but definitely it's not something going to materialize in the short time period.
David F. Carr
50%
50%
David F. Carr,
User Rank: Author
6/3/2014 | 1:20:49 PM
How the game is played on LinkedIn
Showing relative popularity is also a way to get the gamification juices flowing, as LinkedIn members find themselves spending more time on the service to drive up their rank.
Laurianne
50%
50%
Laurianne,
User Rank: Author
6/3/2014 | 1:18:48 PM
Rankings
So, you can see where you rank compared to your connections, but a recruiter can't use this in a systematic way to size you up. I wish LinkedIn or somoene would come up with a more objective, transparent alternative to Klout.
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.