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7/2/2014
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Monster Tool Aggregates Your Social Posts For Job Recruiters

What do your public social network posts say about you? TalentBin by Monster aggregates them into a database for hiring managers -- whether you're looking for a job or not.

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It's no secret that recruiters and hiring managers vet potential candidates through their social networks. But a new tool from job search site Monster uses your public posts in a new way: To match you -- whether you're job searching or not -- with open positions based on your social media activity.

TalentBin by Monster crawls social networks such as Facebook, Twitter, LinkedIn, Stack Overflow, GitHub, Blogger, YouTube, and others for your most recent professional-related public activity, and aggregates it into one profile. This information might include code you shared on GitHub, industry events you RSVP'd to on Facebook or Meetup, or even patents you've filed, for example.

Recruiters can then search TalentBin's database -- which already includes more than 115 million people -- for candidates based on the social activity it surfaces. TalentBin also integrates native messaging with various social networks, which lets recruiters email you -- if you provided that information on a social network -- or message you through a site, such as a Twitter direct message or Facebook message.

[Do you deserve a bigger paycheck? Read IT Salary: 10 Ways To Get A Raise.]

"Much of social recruiting has been about putting together social profiles and presenting it to the world," said Matt Mund, senior VP of product management at Monster, in an interview. "But recruiters don't want someone who's the best at marketing themselves, they want the best candidates -- and sometimes those are the people who aren't even looking for jobs."

TalentBin's technology uses an algorithm that separates personal posts such as photos of your family or restaurants you visited from information that it deems professional, Mund said.

"We're very sensitive to privacy and we only use public data. If you ever wanted to Google yourself, you'd see what's out there for people to find. All TalentBin does is facilitate this by pulling in relevant content through a professional filter," he said.

TalentBin's database is focused only on high-tech candidates right now, Mund said, since they tend to be further ahead of the curve on adopting new technology and because the demand for tech talent is high. TalentBin will eventually expand to other sectors such as engineering and healthcare, he said.

According to a report by Jobvite, 94% of recruiters use or plan to use social media in their recruitment efforts while 78% said they have made a hire through social media. As these numbers grow, Mund said it's important for people, whether they're active or passive candidates, to consider how their social media presence could impact them professionally -- not only negatively, but positively, too.

"If you're attending an iOS meet-up or a technology conference, post it publicly on Facebook or in some other social context. To be found, you have to participate in social media. You need to be out there talking about development environments and coding and which language is the best one for a project," he said. "The more that you do, the better your chances are of being found."

Of course, if you don't want to be found, TalentBin offers you an option to opt-out

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Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

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ChrisMurphy
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ChrisMurphy,
User Rank: Author
7/7/2014 | 3:29:05 PM
Re: Other side?
It seems like a reasonably small universe of jobs for which your broad social posting is an important factor. If I'm hiring a developer, I'm probably more interested in their activity on one open source project community than on Twitter.  
Kristin Burnham
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Kristin Burnham,
User Rank: Author
7/7/2014 | 1:49:55 PM
Other side?
To take an opposite stance, would a tool like this --used by recruiters looking for candidates -- encourage you to ramp up your posts related to your industry rather than lock them down? Why or why not?
danielcawrey
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danielcawrey,
User Rank: Ninja
7/5/2014 | 4:54:15 PM
Re: Public social posts
TalentBin costs money to get its full potential. Why wouldn't I just use LinkedIn. LinkedIn is perfectly fine to use for its free tiers, although I am aware of its premier product. However, I have use the premier version, and I wasn't all that impressed with it.

Monster competes directly with LinkedIn. And I get this feeling that TalentBin is all about Monster trying to catch up with social networking for professionals. I don't think it is going to work. 
Gary_EL
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Gary_EL,
User Rank: Ninja
7/4/2014 | 9:06:46 PM
Re: Public social posts
Just have two profiles, one for fun, and another for business. And, link them to two separate Email addresses.
gev
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gev,
User Rank: Moderator
7/3/2014 | 1:55:28 PM
Re: How does Monster's crawler identify users?
This is a terrible thing to say. First, there is no guarantee that I will not get aggregated with someone else if I stay opted in, and that can affect my career. Second, opting out is as lame as it can be. It only gurds Monster from lawsuits. It does not help users at all. We assume that all Monster users are aware of the fact that the data is being aggregated on them? So there are gazillion of the unaware Monster users, and additionally a big chunk of users who tailor their on-line postings for possible employers to see. Such as I can post programming articles to programming sites and log with my Linked In credencials for everyone to see. There are also people without social media accounts (imagine that!), who will figure they need not bother to opt out as there is nothing to aggregate on them. Third, what is the point of providing a service that is financially dangerous to use and then giving an opt out option? Fourth, my original question about the method of identification has not been answered.
Laurianne
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Laurianne,
User Rank: Author
7/3/2014 | 12:13:09 PM
Re: How does Monster's crawler identify users?
Important to note that the article states you can opt out of being aggregated at all by this service.
gev
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gev,
User Rank: Moderator
7/3/2014 | 11:44:28 AM
How does Monster's crawler identify users?
Suppose your name is Joe Shmo, and you live in NYC. There are twenty five more people with the same name living in NYC. Some of them post inappropriate comments, such as hate messages. Will your Monster crawler pile them up into your profile, for all the employers to see? If you think it will not, think again. Now all of a sudden, you are not getting any good job offers, and you will never find out why because recruiters will not tell you, they will just call the next guy - or girl.
Ariella
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Ariella,
User Rank: Ninja
7/3/2014 | 10:24:23 AM
Re: Public social posts
@Shane and don't forget the ubiquitous cat videos! We're not a cat family, though, so I don't share those, though I have shared a Grumpy cat once or twice.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
7/3/2014 | 10:21:56 AM
Re: Public social posts
That's a good rule of thumb. I've learned to self-censor what I post, which really doesn't take that much effort. Most of the things people at a mature age post are rated PG-13 anyway. Kids, dogs, sunsets, concerts etc.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
7/3/2014 | 10:14:28 AM
Re: So the lesson is...
It's up to people to lock down their Facebook profiles to keep out the snoopers, but surprisingly many people still keep their Facebook profiles open to the public as if it's some free-spirited self-expression platform. I think there's been a migration to Instagram as a place to express yourself more honestly. But I'm sure recruiters are tapping into Instagram too. The key thing is to set everything to private. If you aren't doing that, go do it. Right now.
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