NowPublic Lists Silicon Valley's Most Influential Web Voices
The "crowd-sourced" list contains the most popular voices on the Web through sites like Twitter, Facebook, Flickr, YouTube, and others.
NowPublic has published a list of the most influential people in Silicon Valley.
The Web site, featuring news from "crowd-sourced" reporters, released the index Wednesday. It claims the list contains the most popular voices on the Web through sites like Twitter, Facebook, Flickr, YouTube, and others.
"We believe that new media tools redefine who the online newsmakers and reporters are," Leonard Brody, CEO and co-founder of NowPublic, said in an announcement. "This is part of the foundation upon which NowPublic is built. Traditional influence lists are increasingly irrelevant because they're predicated on outdated factors and metrics."
Brody said NowPublic emulated "old media PR conceit lists," and hopes to gain more traffic, but also wants to disclose metrics on whose personal brands are most popular and effective. His statement comes after criticism of a similar list released last week on New York's most influential players.
NowPublic said it rated people based on online visibility; presence on user-generated content and social networking sites; interactivity and accessibility; and an "R" factor, which represents presence on microblogging platforms like Flickr, Twitter, and Tumblr. It used statistics from Alexa, Compete, Facebook, Flickr, Google, Quantcast, Technorati, YouTube, and other sources, then analyzed and documented presence and popularity with a weighted scoring system.
The top players in Silicon Valley include: Robert Scoble; Michael Arrington; Jack Dorsey; Biz Stone; Matt Cutts; Pete Cashmore; Dave Winer; Guy Kawasaki; Loic Le Meur; and Kevin Rose.
The complete list, along with links to profiles, is available on NowPublic, which plans to release indexes periodically to highlight influential players in several areas.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.
InformationWeek Must Reads Oct. 21, 2014InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.