IoT
Software // Social
Commentary
2/4/2008
09:00 AM
George Dearing
George Dearing
Commentary
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SaaS Trendwatching With Clickability

It seems like everything has the "as-a-service" connotation these days. Software-as-a-service, infrastructure-as-a-service, even innovation-as-a-service. Actually, the newest one I saw come out of Demo 08 was insight-as-a-service, brought to you by the friendly folks at Silobreaker.

It seems like everything has the "as-a-service" connotation these days. Software-as-a-service, infrastructure-as-a-service, even innovation-as-a-service. Actually, the newest one I saw come out of Demo 08 was insight-as-a-service, brought to you by the friendly folks at Silobreaker.So naturally, when I spoke to Clickability's CEO John Girard and its head marketer Robert Carroll, SaaS was a hot topic. After all, it's built a business around on-demand content management services. I'll have more on Clickability soon.

Here's their take on why SaaS is so hot.

1. SaaS recession-proofs the business. The on-demand scalability allows you to add seats or bandwidth as needed. Costs are much easier to predict.

2. SaaS allows clients to keep up with the acceleration of web technologies. If you're hoping your traditional vendor's product cycles can keep up with the web, you're painfully mistaken. Can you imagine two-year product lifecycles in web content management these days?

3. SaaS is very green, and that doesn't apply to just money. Reducing the carbon footprint through SaaS is enabled in a lot of ways. The green data center, the multitenancy model, and green code that shortens server calls to smoking web servers all add up.

4. SaaS improves multichannel syndication. This one was really interesting to me, as I've (painfully) seen the challenges of propagating content to different channels. Through the SaaS model, platforms have the right hooks to content delivery networks, social communities, and business mashups. In this case, the integration-as-a service allows companies to publish once so you and I can receive content on whatever device or network we're on.

What else makes SaaS hot?

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Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
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