Samsung denies reports that it is building a social network to compete with Facebook. Apple's Ping experiment shows why this would have been a bad move.
10 Social Acquisitions Signify Bigger Trends
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Samsung took to one of its corporate blogs today to deny reports that it is developing a Facebook-like social network. Reports suggested as much earlier this week, prompting puzzlement at the move.
"There have been inquiries and a few articles claiming that Samsung Electronics is going to offer a Facebook-like service, being developed under a codename called 'Samsung Facebook.' However, this is not true and the rumor is groundless," Samsung said in a Thursday blog post.
All together now: Let's all thank Samsung for averting what could only have been a major embarrassment.
Hardware makers' forays into social networking have been anything but successful. The best example, of course, is Apple's Ping social network. The network, which is baked into its iTunes desktop software and iOS devices, allows Apple customers to share music, "like" bands, albums, and songs, and share recent music purchases with their followers. The service has gained little traction, and, according to AllThingsD, is going to be nixed in the very near future.
If Apple, the largest seller of music in the world and owner of the most popular tablet and one of the most popular smartphones in the world, can't convince tens of millions of users to engage more with software they are already using, it's a pretty good bet that Samsung won't be able to, either.
Facebook has become ubiquitous, and Twitter is at least on most peoples' radar. With two such strong networks already firmly established, it will only become harder for new entrants to make a dent against them. I'm not saying people shouldn't try, but smartphone makers probably aren't the best ones to start.
New apps promise to inject social features across entire workflows, raising new problems for IT. In the new, all-digital Social Networking issue of InformationWeek, find out how companies are making social networking part of the way their employees work. Also in this issue: How to better manage your video data. (Free with registration.)
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.