Software // Social
News
7/28/2011
05:59 PM
Connect Directly
LinkedIn
Twitter
Google+
RSS
E-Mail
50%
50%

Twitter Pushes Ads Into User Timelines

Promoted Tweets will now appear in the stream that users see, augmenting the Twitter search advertising the microblogging service introduced last year.

Top 5 Twitter Clients Revealed
(click image for larger view)
Slideshow: Top 5 Twitter Clients Revealed
If you follow a company on Twitter, you could soon see ads for that company's products or services in your stream of tweets.

Twitter on Thursday said that it has begun showing Promoted Tweets in users' timelines, because choosing to follow a company or organization presumably means that you want to hear more from that entity.

"That's why starting today, we're introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline," the company said on its blog. "These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once."

Twitter users will be able to remove Promoted Tweets from their timelines by clicking on them. YouTube video ads can be dismissed in a similar fashion.

Twitter says it plans to test its updated ad offering over the next few weeks with a specific group of partners that includes Best Western, Dell, Gatorade, Groupon, HBO,JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment's "50/50," TNT, and Virgin America, among others. The test also is expected to include Promoted Tweets from a number of non-profit organizations that users follow like the American Red Cross.

Twitter introduced Promoted Tweets in April, 2010, and until now has been showing them only in Twitter search results. The company also sells two other ad products: Promoted Trends, labeled ads that appear in the site's Trending Topics list, and Promoted Accounts, labeled recommendations to "follow" the advertiser's Twitter account.

So far, Twitter's ad programs appear to be doing well. In January, media metrics company eMarketer estimated that Twitter had generated $45 million in advertising last year and projected revenue of $150 million in 2011 and $250 million in 2012.

Since then, Twitter's revenue picture may have changed: Earlier this month, Google's agreement with Twitter to show tweets in real-time search results concluded; neither company has explained why the relationship was not renewed. However, a spokesperson for eMarketer said the firm did not consider this deal, the terms of which remain undisclosed, in its forecast.

Join Cloud Connect for a virtual event on designing and deploying reliable on-demand applications. It happens Aug. 11. Find out more and register.

Comment  | 
Print  | 
More Insights
Social is a Business Imperative
Social is a Business Imperative
The use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 16, 2014.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.