Twitter's newest profile revamp prompts comparisons to Facebook, but the changes make it more usable. Here's what to expect.
Twitter users: Your profile just got a heavy dose of Facebook.
Beginning Tuesday, Twitter will begin migrating users to a new profile design that it tested back in February. The new look features an extended cover photo with navigation tabs below it to view your tweets, photos, videos, accounts you follow, your followers, and lists. Your profile picture moves to a new left-hand column; below it are your bio, location, suggested followers, photos, and trending topics.
Along with the new design, Twitter will launch three new ways for you and others to interact with tweets. For example, your tweets that receive more engagement -- such as more favorites, retweets, and replies -- will appear in slightly larger type "so your best content is easy to find," Twitter said in a blog post.
Two other additions include pinned tweets, which let you choose one of your posts to tack to the top of your page, and filtered tweets, which let you choose which timeline to view when looking at other profiles. You can pick from a regular tweet view, tweets with photos/videos, or tweets and replies, Twitter said.
Twitter's latest changes are bound to draw comparisons to Facebook, and for good reason: The new profile design borrows heavily from the social network -- from its large cover photo, navigation bar placement, and new location of your profile photo and information, to the multiple streams that display filtered content and the new pinned content feature.
While some users may lament a more Facebook-like design, the changes do improve the desktop version of Twitter. Viewing a user's content by photos and videos is handy, the larger typeface of select tweets makes it easier to scan for important posts, and the overall profile design -- as similar to Facebook as it may be -- feels more familiar.
While Twitter green-lit many features from its February test, some didn't make the cut. Most notably, Twitter did away with a new tweet display that reorganized your content based on engagement rather than the chronology of your posts. It also ditched the Pinterest-esque display of your tweets in your personal stream -- both of which initially drew criticism.
The new design does, however, keep the Pinterest card design it tested when viewing another user's photos/videos, following, and followers feeds. In the photos/videos view, you can reply to a post, retweet it, favorite it, and share, embed, or report an image by clicking the icons below each one.
Twitter will gradually roll out the new design to users beginning Tuesday. New members who sign up for a Twitter account will automatically receive the new profile, the company said.
Trying to meet today's business technology needs with yesterday's IT organizational structure is like driving a Model T at the Indy 500. Time for a reset. Read our Transformative CIOs Organize For Success report today. (Free registration required.)
Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.
Top IT Trends to Watch in Financial ServicesIT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Join us for a roundup of the top stories on InformationWeek.com for the week of September 25, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."