Twitter's latest round of changes takes design cues from Facebook and provides new ways to tout your profile and Tweets. Get up to speed.
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Twitter's new Web profile has a lot of Facebook-like attributes, which is evident in the Facebook and Twitter profiles shown here for singer John Legend. Note how the profile photo is positioned in the upper-left corner. Twitter users can now post larger profile and banner photos too. The visual impact is, well, very Facebook-like. The makeover may succeed at luring Facebook users, particularly those who feel comfortable right away with Twitter's new Web look. However, Twitter's mobile apps will retain the service's traditional motif -- at least for now.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.