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3/21/2014
10:46 AM
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Twitter Turns 8: How To Fail In 140 Characters

Not everyone can get it right all of the time -- these businesses included. In honor of Twitter's birthday, here's a look at eight unforgettable Twitter fails.
2 of 8

2 of 8
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David F. Carr
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David F. Carr,
User Rank: Author
3/21/2014 | 1:51:21 PM
What have we learned about Twitter?
Have brands gotten any smarter about protecting their Twitter identities?
mak63
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mak63,
User Rank: Ninja
3/23/2014 | 4:04:54 PM
dumb and dumber
@4 Bing proudly says: "We have donated $100K" I know something is something, but Microsoft could've done much, much better. How about a new computer for everyone that was affected with this terrible tragedy?
 
@3 I understand the anger of the Chrysler's employee, but it was dumb to sign the twitter with Chrysler Autos. Nonetheless, it's even dumber to think that there are good drivers in any city. With a few exceptions, we are just bad drivers, regardless of the city or town.
danielcawrey
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danielcawrey,
User Rank: Ninja
3/23/2014 | 7:19:37 PM
Re: What have we learned about Twitter?
Great article. These examples prove how Twitter has developed into a platform for people to say what they want to. That doesn't always work to great results, but that's the point.

Powerful tools require responsibility, and these are some instances where that power is not wielded properly. 
Madhava verma dantuluri
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Madhava verma dantuluri,
User Rank: Apprentice
3/24/2014 | 12:51:45 AM
Tweets
Good update and its true, lot of improvements to be done,.
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
3/24/2014 | 2:03:39 AM
Downgrading your language with Twttr
Nice article, Kristin. :)

One of my observations on Twitter has been that since Twitter exists, almost 240 million users have downgraded their grammar, spelling, and punctuation.

One of the most annoying things is the omission of vowels. So, it was Twitter's co-founder who introduced this by twitting "twttr". Ha! 

-Susan

 
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
3/24/2014 | 2:15:43 AM
Re: What have we learned about Twitter?
Daniel, 

"Powerful tools require responsibility, and these are some instances where that power is not wielded properly."

Exactly. When you go through the cases Kristin mentions you can't help but laughing. Well, I did. Then, you think we are talking about businesses here, not kids, and you want to cry. :D

-Susan 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
3/24/2014 | 4:56:40 PM
Re: Downgrading your language with Twttr
I thought his "twttr" reference was amusing, too. He understood how precious each of those 140 characters would be before everyone else.
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
3/25/2014 | 1:52:44 AM
Re: Downgrading your language with Twttr
Kristin, 

Have you ever wondered why 140 characters instead of 150? :/ 

-Susan 
Kristin Burnham
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Kristin Burnham,
User Rank: Author
3/26/2014 | 8:59:47 PM
Re: What have we learned about Twitter?
What's really fascinating is when companies make the same mistake twice. You have to wonder why they didn't learn the first time...
Kristin Burnham
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Kristin Burnham,
User Rank: Author
3/26/2014 | 9:02:13 PM
Re: Downgrading your language with Twttr
Once upon a time, SMS messages were capped at 160 characters. Because Twitter was so relient on SMS it capped its character count at 140 to leave room for usernames when people retweeted messages. Voila!
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